Jobstronaut
Location
Noida | India
Job description
The client is an ecommerce giant and is looking to hire a Deputy Manager/Manager - Retention Marketing for their team at Noida.
Key Skills To Keep In Mind : (a) Exposure on CRM tools (b) Exposure in retention campaigns (c) E-commerce exposure Experience : 3+ years’ of experience in CRM campaigns, journeys and analytics, with specific experience managing an app/PN/email/web/mobile marketing program from end-to-end. Knowledge of tools such as Webengage, Moengage, Clevertrap or any automation tool Experience of user retention and engagement strategies. An analytical bent of mind with an ability to collate, analyse and present data to drive clear insights into the business and make decisions to meet retention KPIs. Good understanding of CRM, Push Notifications, email marketing and mobile marketing. Experience of using marketing analytics tools and metrics such as CPA, visits, unique visits, conversion rates, latency, bounce rates, etc. As a part of the retention team, you will create and manage promotions, programs, and campaigns aimed at retaining, engaging, and monetising users. You will actively utilise data-driven techniques such as Push Notifications, email, SMS, web messaging to achieve retention KPIs. Responsibilities : · Work with the internal teams to plan and execute campaigns that drive player engagement and revenue. · Work on CRM tools to create journeys for existing users which help engage them more and bring them back to the platform along with generating higher revenue · Presenting daily/ weekly/ monthly reports of promotional campaigns and corresponding business metrics · Work with Merchandizing, Content, Paid and Acquisition teams to drive retention. · Work with Category and Product teams to help develop our websites and apps to improve design, usability, content, and customer experience.Job tags
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