GreyB
Location
Chandigarh | India
Job description
About GreyB
GreyB is a leading technology and innovation consulting firm, partnering with Fortune 500 companies to steer their R&D and innovation strategies. We assist innovation leaders in overcoming challenges related to their operations, strategy, and implementation, ensuring they stay ahead in the competitive landscape of technology and innovation. Location: Mohali, Punjab About the Role As a Copywriting Consultant at GreyB, you are at the heart of our brand's communication strategy. Your mission is to elevate GreyB's brand impression, language, and tone, making it more compelling for business heads, decision-makers, and stakeholders of industry-leading companies. Through extensive audience research, understanding user psychology, and capturing the customer's voice, you will craft hard-hitting copies for our website, content, and social platforms. Key Responsibilities ● Brand Strengthening: Work closely with the marketing and content teams to ensure our brand voice is consistent and authoritative across all platforms. Develop stronger messaging for our services and products. ● Content Creation: Build impactful landing pages and optimize existing ones. Your copy will need to engage and convert our target audience effectively. ● Collaboration and Leadership: Guide and coach your colleagues, leading by example. Develop frameworks, guidelines, and checklists to maintain brand voice consistency across different verticals. Collaborate with Sales, Business, and Leadership teams to enhance our brand messaging. ● Market and Consumer Research: Conduct in-depth research to truly understand our target audience and use this insight to drive your copy ideas, especially for social media, ads, and other marketing campaigns. You should have: ● A minimum of 2 years of experience working with B2B enterprise brands, business consulting firms, or C-suite executives. ● Proven track record of creating compelling ads and landing page copy. ● Exceptional writing and articulation skills. ● Ability to leverage data and analytics for decision-making. ● Experience with heatmaps, recordings, and analytical tools such as Google Analytics, Hubspot, Clarity, and Search Console. ● A resourceful, problem-solving attitude. Here’s what you need to share: ● Resume & ID ● A portfolio showcasing previous works, including metrics and the impact of your copywriting efforts. ● A brief introduction about yourself, highlighting what makes you happy, excited, and angry in life. ● A funny joke about consulting companiesJob tags
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