Should be able to lead the team of digital marketing specialists and expand the portfolio of digital marketing stack while chasing performance, ROI and efficiency.
Review and plan all 360-degree digital marketing strategies, including SEO/PPC (SEM), guest posts, influencer outreach, email, social media (Organic and Paid) and display advertising campaigns with the goal of raising quality leads and revenue.
Review Budget management prepared by the team and optimized campaign to ensure maximum ROI.
Outstanding experience in identifying and resolving technical SEO issues like sitemaps, crawling, indexing and page loading experience…etc
Experience in working with design and development teams for implementing SEO best practices for improving the crawl ability, ranking and indexing of the webpages.
Measure and report performance of 360-degree digital marketing campaigns, and assess against goals (ROI and KPIs) via GA4
Brainstorm new and creative growth strategies. Collaborate with designers, and the content team to improve landing page user experience.
Plan, execute, and measure experiments and conversion tests.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Tracking daily, weekly amp; monthly KPI's to identify opportunities for improvement.
In-depth knowledge of tools such as Semrush, Adwords, Search Console Google Analytics 4
Requirements
Strong knowledge in optimizing web servers, identify and recommend suggestions on fixing technical issues like indexing, crawlability, page loading speed..etc
Proven track record of working with developers to resolve website technical SEO issues.
Strong knowledge in Google Analytics 4 implementations, configuring goals, customer journey reports, custom reports, e-commerce reports, working on data layers…etc
Working with companies offering trainings related to AI, Blockchain, ML …etc is an added advantage.
Experience in a B2B digital marketing role in a technology company or digital marketing agency
Strong communication and presentation skills.
Proven ability in identifying the right target audiences and crafting digital campaigns for generating leads and revenue.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments is an added advantage.
Solid knowledge of website analytics tools (e.g., Google Analytics 4, Search Console SEMRUSH…etc)
Team-oriented professional and collaborative attitude.
Data-driven decision-making is based on consistent testing, reporting, and tracking.
Manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Instagram amp; YouTube, adapting content to suit different channels. Updating and posting our social media accounts on various platforms regularly
Common
SEO (On-page + Off-page), Keyword Research, Competitive Analysis
Google Tag Manager
Google Data Studio
SEMRUSH
Screaming Frog
Keyword Research / Competitive Analysis
PPC
Tracking, Reporting and Presenting
Additional Skills
Technical SEO (Improve Crawlability, Indexing and Page Loading)
Strong Knowledge on Optimizing Local SEO for Dynamic Pages
Social Media (Organic + Paid)
Implementing and Managing GA4
Deep understanding on Optimizing Web Servers, HTML, CSS, Java Scripts
