Ideating and developing GTM strategy and product marketing documents
Creating annual marketing plan and strategy including budgets
Well-versed with growth hacking tactics to drive growth/leads to business units
Should know CRM channels to keep the leads pipeline active for sales team
Develop an understanding of the drivers of customer acquisition, activation and retention and translate those insights into go-to-market programs, campaigns, and promotions
Support Business Development teams with content and marketing programs for partners
Collaborate with partners to jointly define, develop, execute, and analyze high- impact go-to-market digital and physical campaigns including timelines, channels, merchandising, promotion, customer value propositions, messaging, campaign goals and measurement.
Developing and nurturing relationships with various key strategic individuals like local leaders, key industry players, and strategic suppliers and financing organizations.
