Social Media Manager

Location

Kolkatta | India

Job description

Company Description

BetheBee is a Kolkata-based advertising agency founded in 2013. Our team of over 65 professionals provides tailored brand, communications, and marketing solutions across various sectors, with an emphasis on detail and quirk. We have an extensive list of national and regional clients, including SBI Life Insurance and Elegant Steel, and have won several awards in the industry.

Role Description

This is a full-time on-site role for a Social Media Manager located in the Kolkata metropolitan area. The Social Media Manager will be responsible for managing the company's clients' social media presence, creating and implementing social media marketing campaigns, developing content strategies, optimizing social media posts, and contributing to written content.

Responsibilities

• Craft and implement comprehensive social media strategies that align with client goals.
• Oversee the creation and management of content calendars, ensuring timely and relevant social media campaigns.
• Foster engagement around brands on various social media platforms.
• Budget allocation across digital channels, ensuring optimal spend for maximum ROI.
• Analyze social media campaign performance, providing insights and recommendations for optimization.
• Stay ahead of social media trends and incorporate innovative tactics into strategies.
• Implement social listening tools to monitor brand sentiment and gather insights for strategy adjustment.
• Create and manage a content strategy that seamlessly integrates paid advertising efforts with organic social media activities.

Job tags

Salary