GlobalStead
Location
Mumbai | India
Job description
- Opening with our prestigious client in Mumbai for the role Content Writer(Print Media).
If interested please share your updated profile Below is the JD for your reference. Qualification : - Bachelors in English, Journalism, or Mass Communication Ideal Candidate for this position : - Minimum 9 - 15 years of experience in content writing - Basic understanding of the Indian agricultural ecosystem - Excellent writing, editing, and proofreading skills with attention to detail. - Familiarity with digital marketing tools and content management systems (CMS). - Strong understanding of SEO principles and content optimization techniques. Job Responsibilities : - Produce high-quality, compelling content for various platforms including websites, blogs, social media, and marketing materials. - Conduct in-depth research on agricultural trends, practices, technologies, and market insights. - Develop content strategies aligned with the company's goals and target audience. - Create SEO-friendly content to increase online visibility and drive organic traffic. - Collaborate with the marketing and operations teams to ensure content consistency and alignment with brand guidelines. - Stay updated with industry trends and innovations to generate fresh, relevant content ideas. - Edit and proofread content to ensure accuracy, clarity, and adherence to style guidelines. - Adapt content to different formats and audiences while maintaining a consistent brand voice. Skills Required : Functional : - Ability to produce engaging and informative content across various platforms. - Conduct in-depth research on agricultural trends, technologies, and market insights. - Develop content strategies aligned with company goals and audience preferences. - Understand SEO principles and apply them to create SEO-friendly content. - Strong editing and proofreading skills to ensure accuracy and clarity of content. - Ability to tailor content to different formats and target audiences while maintaining brand voice. - A strong understanding of the agricultural sector and its dynamics. Soft skills : - Excellent written and verbal communication skills to convey complex information in a clear and concise manner. - A creative mindset to generate innovative content ideas. - Strong organizational and time-management skills to handle multiple projects and meet deadlines. - Ability to adapt to changes in priorities, tasks, or strategies. - Capacity to collaborate effectively with marketing, operations, HR and other teams. - Thoroughness in editing, proofreading, and ensuring content accuracy. - A passion for learning about new agricultural advancements and trends. Technical Skills : - Ability to conduct thorough keyword research using tools like SEMrush, Ahrefs, or Google Keyword Planner to optimize content for specific search terms. - Understanding of on-page optimization techniques including meta tags, header tags, and URL structure to improve content visibility and ranking on search engines. - Familiarity with digital marketing tools and analytics. - Familiarity with effective link-building strategies to enhance content authority and credibility. - Ability to interpret metrics such as page views, bounce rates, and session duration to refine content strategies. - Proficiency in using CMS platforms to manage and publish content. - High proficiency in MS Word, MS Excel & MS PowerPoint - High proficiency in any publishing software (MS Publisher, Scribus, etc)Job tags
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