SS Innovations
Location
Gurgaon | India
Job description
Title:
Social Media Executive Company: SS Innovations Private Limited Location: Udyog Vihar, Phase-III, Gurgaon, Haryana Employment Type : Full Time Relevant Experience: 2-3 Years Salary: As per Industry Standards Responsibilities: 1. Integrated Digital Strategy Develop and implement a comprehensive digital marketing strategy aligned with SS Innovations' mission and goals. Stay informed about industry trends, emerging technologies, and healthcare advancements to maintain a cutting-edge digital presence. 2. Content Creation Create compelling and informative content across digital platforms, showcasing SS Innovations' achievements, innovations, and impact. Collaborate with internal teams to highlight the unique aspects of the SSi Mantra and other medical technologies. Develop engaging written content for blogs, articles, and social media posts that align with SEO strategies. 3. Basic Designing and Video Editing Apply basic designing skills to create visually appealing graphics for digital platforms, presentations, and marketing materials. Utilize video editing skills to produce engaging videos for various platforms, incorporating graphics and animations. 4. Audience Engagement Foster meaningful interactions with our audience by responding to comments, inquiries, and mentions promptly. Monitor digital channels for discussions, trends, and opportunities to engage with the medical and technology communities. 5. SEO, SEM, and LinkedIn Ads Integration Implement SEO strategies to enhance the visibility of SS Innovations' digital content. Manage SEM campaigns, optimizing keywords and ad copy to drive targeted traffic. Develop and execute LinkedIn Ads campaigns to increase brand visibility and engagement within the professional healthcare community. 6. Google Ads and Meta Ads Create and optimize Google Ads campaigns to increase brand visibility and drive relevant traffic. Develop and optimize meta ads to improve organic search performance. 7. Campaign Management Plan and execute integrated digital marketing campaigns to promote SS Innovations' medical technologies, events, and initiatives. Collaborate with marketing teams to ensure campaigns align with the overall brand message and strategy. 8. Brand Consistency Ensure consistent application of the SS Innovations brand across all digital channels. Uphold the company's voice and messaging standards in all digital communications. 9. Analytics and Reporting Utilize digital analytics tools, Google Analytics, and LinkedIn Analytics to track and report on key metrics. Provide regular reports on digital performance, insights, and recommendations for improvement. Requirements: Bachelor’s degree in any related field. Minimum of 2 years of experience as a Digital Marketing Specialist & Social Media with expertise in content writing, basic designing, and video editing, preferably in a healthcare technology or medical setting. In-depth knowledge of various digital platforms, trends, and best practices. Proficiency in SEO techniques, Google Ads, LinkedIn Ads, and meta-ads creation and optimization. Basic designing skills using tools like Canva. Basic Video editing skills. Strong content creation and copywriting skills with a focus on medical technology. Excellent communication and interpersonal skills. Ability to work collaboratively in a fast-paced environment. Passion for contributing to advancements in healthcare through innovative technologies. Note: Interested candidates are encouraged to email their updated resumes directly to “[email protected]”. Please refrain from sending direct messages or personally approaching our Senior Management Team. Such actions will not be entertained and could be seen as a breach of professional conduct. The violation could negatively impact your chances of future employment with us as it does not align with professional conduct and etiquette. Thanks, HR DepartmentJob tags
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