Content Marketing Executive

Auburn Digital Solutions

Location

Mumbai | India

Job description

Auburn Digital Solutions is looking for Content Marketing Executive to join our dynamic team and embark on a rewarding career journey

Content Strategy Development: Developing a comprehensive content marketing strategy aligned with the organization's goals, target audience, and brand identity.
Content Creation: Creating high-quality and engaging content in various formats, such as blog posts, articles, infographics, videos, podcasts, and social media posts.
Audience Research: Conducting research to understand the target audience's preferences, pain points, and interests to tailor content accordingly.
SEO and Keyword Optimization: Incorporating search engine optimization (SEO) techniques and keyword research to improve content visibility and organic search rankings.
Content Distribution: Developing a plan for distributing content through various channels, such as websites, social media platforms, email newsletters, and guest posting.
Social Media Management: Managing social media platforms to promote content, engage with the audience, and build a strong online presence.
Lead Generation: Using content marketing to generate leads and support lead nurturing strategies.
Performance Tracking and Analysis: Monitoring the performance of content marketing campaigns and using analytics to measure the effectiveness of content in achieving marketing objectives.
Brand Messaging: Ensuring that content aligns with the brand's messaging and tone, maintaining consistency across all marketing materials.

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