Cybage Software
Location
Pune | India
Job description
About Cybage Cybage Software Pvt. Ltd. is a technology consulting is a technology consulting organization specializing in outsourced product engineering services. As a leader in technology & product engineering space, Cybage works with some of the world’s largest Independent Software Vendors (ISVs). Our solutions are focused on modern technologies and are enabled by a scientific, data-driven system called Decision Mines for Digital Excellence
Key aspects of the role ● Lead Technology & Strategy Engagements: Proven experience working with Adobe's Martech suite, ideally including Adobe Journey Optimizer (AJO) and the Realtime Customer Data Platform (RTCDP), or if not, the equivalent systems from other vendors. A strong understanding of marketing technology, customer journey design, and data-driven marketing strategies. Proficiency in leveraging Adobe tools for automated journey creation, data activation, and personalization. ● Data Architecture: Strong experience designing and working with enterprise data structures across multiple systems. Recommend best practices for designing & planning data structures - tables, fields and NoSQL JSON structures. Ideally would have worked with Adobe’s XMD data format. ● Data Analysis: Continuously analyze campaign performance metrics and data insights to refine strategies for better outcomes. Develop and execute segmentation strategies within the RTCDP to drive targeted and personalized marketing campaigns ● Training: create presentations and instruct other team members on the use of AEP, RTCDP & AJO, and oversee/mentor those team members as they learn the tools ● Client Collaboration: Gain in-depth knowledge of a client’s digital experience strategy, online business model, and customer goals. Work closely with clients to implement data integrations in support of customer use cases and journeys. Confident and professional in client-facing meetings, including with senior leadership. To be the right fit, you’ll need . ● Experience in designing, implementing, and optimizing marketing campaigns and customer journeys using Adobe's Martech suite and associated tools ● Proven experience configuring and deploying AJO and/or Adobe Campaign. Through understanding of the data structures involved and confident in use of all features of those products such as Workflows, email templates, etc. ● Experience with the implementation and configuration of other products from Adobe's Martech suite, such as RTCDP, Analytics & Target, to meet specific business goals ● Experience with the collection, integration, and management of data for use by MarTech applications such as Adobe’s RTCDP ● JavaScript and/or Python coding skills Nice to Have: ● Certifications with relevant digital marketing tools. ● Experience with machine learning technology. ● Solid understanding of data security/privacy best practices. ● Experience with other customer data platforms (CDPs) such as Tealium, Salesforce, Segment, Treasure Data, etc.Job tags
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