Location
Bangalore | India
Job description
Why QS
At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect and support each other – and as a company, our values underpin these.
Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensureeveryone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal.
At QS, you'll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business.
As a Digital Campaign Manager, this is what you'll be doing:
The Digital Campaign Manager (DCM) will be focused on optimising our campaign delivery on behalf of our clients using their in-depth experience of running high performing digital marketing campaigns.
Predominantly the DCM will be responsible for assisting the Head of Digital Agency to:
- Implement best practice in the design and delivery of our digital campaigns on behalf of clients.
- Understand client needs and be able to create campaigns with blended products to deliver to this brief.
- Maximise return on investment through optimised delivery.
- Recognise opportunity for improvement of campaigns mid-flight.
- Upskill the existing customer service team in campaign optimisation.
- Create an environment for renewals and repeat business.
- And any other additional duties as required
Role responsibilities:
- Develop, implement, and manage digital advertising campaigns leveraging our QS owned assets to deliver against client goals of visibility, lead generation and enrolment. Optimise and deliver value through effective understanding of audience targeting campaign planning, management, reporting, and optimisation.
- Be part of the team shaping how we approach these campaigns, and lead on the management and delivery for our initial enrolment campaigns, to prove out and optimise our model.
- Continuously optimize campaigns by analysing performance data, identifying trends, and making data-driven decisions to improve ROI and achieve KPIs.
- Work closely with the internal team(s) to develop and execute comprehensive campaign strategies that deliver results, working collaboratively and clearly to gather input and execute dependencies with performance marketing, social, content and email automation teams.
- Collaborate with the team to create compelling client facing reports and insights on campaign performance, highlighting successes, learnings, and areas for improvement.
- Execute day to day production tasks (Ensure that all sales bookings are promptly recorded and tracked, campaign set up, client onboarding, launch, tracking & optimization)
- Regularly and formally share knowledge, skills, and best practice with the existing team to support upskilling.
- Monitor performance and budget pacing every day to drive performance and take appropriate steps to avoid over/under delivery with collaboration with the Account Management team and client.
- Support sales as required with customer interaction, to inform on strategy reporting, campaign performance and optimisation opportunities.
- Plan and maintain regular touchpoints with assigned customers, making sure their needs and expectations are met.
Key skills and experience:
- Bachelor's degree in marketing, Advertising, Business, or a related field.
- Digital agency background and experience is desirable.
- Experience in managing online advertising campaigns, with a proven track record of success is essential.
- Strong analytical skills, with the ability to analyse complex data sets and draw actionable insights.
- Proficiency in Microsoft Excel, Google Sheets, or similar data analysis tools.
- Excellent attention to detail and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.
- A continuous improvement mindset with the ability to translate ideas into action.
- A team player mentality and strong collaboration skills, with the ability to work effectively with cross-functional teams.
- Strong understanding of multiple platforms such as (but not limited to) Google Ads, Facebook Ads, Instagram & LinkedIn.
- Hands-on experience in driving campaign set-up, monitoring, analysis, and making recommendations for optimization.
- Excellent analytical and numerical skills.
- Excellent communication skills, both written and verbal.
- Interest in digital technologies.
- Experience of working across multiple different time zones, countries, and cultures.
- Fluent in English.
- Ability to work independently with little supervision.
- Highly motivated and used to working in fast paced environments.
So, who are we and what do we do
QS is the world's leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings® which reaches a global audience of hundreds of millions of people.
Founded in 1990, our activities span across 50 countries, working with over 2000 of the world's leading higher education institutions and over 12,000 employers.
Headquartered in London, QS has over 750 employees globally with offices in Australia, Malaysia, India, Romania, Singapore, France, Germany, and the USA. QS keeps growing organically, through acquisition and by recruiting top talent across key regions.
We take investing in our people very seriously.
As standard you will have:
- Competitive base salary
- Access to an annual bonus scheme (for qualifying roles only)
- 21 days annual leave – increasing to 23 days after 5 years' service + 8 days casual leave
- 14 days holiday for the year 2023
- Enhanced maternity and paternity leave
- Access to Provident Fund and Pension Fund Scheme
- Group Medical Insurance
- A vibrant social environment and multicultural and multinational culture
But that's not all. Outside of these standard benefits we also offer resources to allow professional growth, and wellness initiatives to nurture a healthy mindset:
- Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
- A focus on welfare which is led by our global wellness team, with mental health first aiders globally
- EAP (Employee Assistance Program) Service - dedicated services for enhanced EAP and comprehensive wellness with 24/7 helpline available through Truworth Wellness
- Access to a variety of diversity and inclusion initiatives and groups
- Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
- Support for volunteering and study leave
- Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
- Options to join our outstanding global Mentorship programme
Like what you've heard Great, apply now!
As a candidate, we know the application and interview process can be daunting and so it's important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.
Equal opportunities
QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.
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