Yabx
Location
Gurgaon | India
Job description
Job Description for Growth Marketing Lead (Relevant experience: 8-12 years) - The finance industry has ignored billions of deserving individuals. We are a mission driven team of finance, analytics, and technology professionals, focused on driving financial inclusion to serve the underserved across their credit, savings and financial needs. We are looking for highly creative growth marketer with strong sense of self-ownership and ability to drive metrics in collaboration with cross-functions. It is a full stack profile that will enable candidate to learn and work across all aspects of growth.
What we look for: • Consumer Insight Enthusiasm: A genuine interest in comprehending consumer behaviour and the mindset of a good borrower and bad borrower. You'll be delving into the minds of our users to shape effective communication and help in financial literacy. • Understand and Create customer segments based on customer insights and available data and create marketing strategy to drive adoption across segments • Develop innovative growth hacks to drive user growth across eligible credit base and/or drive growth and engagement • Forge partnerships with affiliates to drive product awareness and adoption – support on-ground activations where necessary • Understand various components and drivers of growth, ranging from driving business organically and well as driving digital growth via paid/un-paid channels • Data-Driven Analysis: Conduct in-depth data analysis to evaluate platform performance, customer behaviour, market trends, and competitive landscape. Use these insights to identify growth opportunities and patterns. • Cross-Functional Collaboration: Must be highly indexed while working closely with cross functional teams, including content, product and tech, to execute growth initiatives effectively • Work with product managers to experiment on user journeys by providing actionable insights and recommendations followed by quick experimentation via A|B testing routes on funnel enhancement to derive immediate impact on KPIs • Undertake consumer research to identify their needs and current friction points and come up with analysis or consumer understanding backed ideas to unlock growth • Ability to drive large scale projects, experiments and smaller tweaks with equal ease • Stakeholder management with senior leadership meetings Preferred Candidate: • Overall 8-12 years of work experience in - growth hacking/ digital marketing, preferably in the Telecom, Fintech or B2C product industry • Possesses First Principle thinking, exceptional attention to detail, great analytical bent • Designed and executed all aspects of digital marketing campaigns across Push, SMS, email, WhatsApp, Performance marketing channels - About Yabx : Yabx has offices in Gurgaon, Dubai, Dar-e-salaam, Kampala, Lusaka, Abidjan, Lagos and Bogota. The founding team consists of people from IIMs, IITs and Ivey League Business Schools. The team has significant data analytics, financial services and global entrepreneurial experience. They are a bunch of supercharged individuals passionate to deliver financial access to each and every individual. The company was incorporated by Mahindra Comviva in 2017. The Yabx platform connects banks and financial services providers with prospective customers. These are small & medium enterprises and individuals who need real-time access to credit. For the same, Yabx works with partners such as mobile network operators and mobile wallet providers to reach this target segment. Yabx deploys advanced models using artificial intelligence, machine learning and data analytics to process massive volume of data from telecoms and mfs providers and further analyzes this data with the help of these algorithms to derive useful insights. Yabx’s mission is to create world-class innovative products to enable banks and mfis to further improve the lives of these underserved people. More details available onJob tags
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