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Marketing Communications Specialist


MullenLowe Lintas Group


Location

Gurgaon | India


Job description

Total Work Experience:

7 -12 Years

Specific Job Responsibilities: Developing and Implementing PR Strategies: Create comprehensive PR strategies aligned with the Client's requirements. Develop campaigns to enhance the client's public image and reputation. Media Relations: Cultivate and maintain relationships with journalists, editors, and other media professionals. Act as the primary point of contact for media inquiries and requests. Draft and distribute press releases, media advisories, and other materials. Crisis Communication: Develop crisis communication plans and strategies to address potential issues. Act as a spokesperson during crises, ensuring consistent messaging and managing public perception. Strategic Communication: Collaborate with key stakeholders to ensure communication strategies align with organizational goals. Advise senior management on communication matters and potential reputation risks. Content Creation: Create compelling content for press releases, articles, speeches, and other communication materials. Oversee the production of multimedia content such as videos, infographics, and social media assets. Social Media Management: Develop and execute social media strategies to enhance brand visibility and engagement. Monitor social media channels for trends, mentions, and opportunities to engage with the audience. Monitoring and Analysis: Use media monitoring tools to track coverage and sentiment. Analyze the effectiveness of PR campaigns and adjust strategies accordingly. Mentoring and Leadership: Provide guidance and mentorship to junior PR professionals. Collaborate with cross-functional teams and lead PR teams on various projects. Stakeholder Engagement: Build and maintain relationships with key stakeholders, including customers, partners, and industry influencers.


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