Freelancers -Performance Marketing

Location

Lucknow | India

Job description

Ark Saivi is looking for Freelancers -Performance Marketing to join our dynamic team and embark on a rewarding career journey Campaign Strategy:

• Develop comprehensive performance marketing strategies aligned with client objectives, target audience demographics, and business goals
• Identify key performance metrics, audience segments, and campaign benchmarks to measure success
• Paid Advertising: Manage paid advertising campaigns across search engines (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), display networks, and other digital channels
• Set campaign objectives, budgets, targeting criteria, and ad formats to optimize performance and ROI
• Ad Copywriting and Creative Development: Create compelling ad copy, headlines, and visual assets that resonate with target audiences and drive engagement
• Test and iterate ad variations to identify winning combinations and optimize campaign performance
• Audience Targeting and Segmentation: Define audience personas, segments, and customer profiles based on demographic, psychographic, and behavioral attributes
• Utilize audience targeting options, custom audiences, and lookalike audiences to reach high-value prospects and maximize campaign reach and relevance
• Keyword Research and Optimization: Conduct keyword research, competitive analysis, and search term mining to identify relevant keywords, search queries, and long-tail phrases for paid search campaigns
• Optimize ad groups, ad copy, and landing pages for quality score, relevance, and click-through rates (CTR)
• Bid Management and Budget Allocation: Monitor campaign performance, adjust bidding strategies, and allocate budget resources to maximize cost-efficiency, ad visibility, and conversion volume
• Implement bid adjustments, bid modifiers, and budget pacing techniques to optimize campaign ROI and ad spend
• Conversion Tracking and Attribution: Implement conversion tracking pixels, tags, and event triggers to monitor user interactions, website actions, and conversion events across digital touchpoints
• Analyze attribution models, conversion paths, and customer journeys to optimize marketing attribution and campaign effectiveness
• A/B Testing and Experimentation: Design and execute A/B tests, split tests, and multivariate tests to evaluate ad creatives, landing page designs, call-to-action (CTA) buttons, and conversion elements
• Measure test results, identify winning variations, and implement iterative improvements to enhance campaign performance and user experience

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