Location
Chennai | India
Job description
Job Description
Able Aura is looking for a passionate, enthusiastic creative writer to join our content team. As a specialist in short-form writing, you will craft compelling content that will resonate with diverse audiences across the board. Your content will play a key role in strengthening our marketing campaigns, and will ultimately help us in expanding our ecosystem for persons with disabilities.
Role & Responsibilities
- Creative Content Writing : Develop engaging content for social media platforms such as WhatsApp, Instagram, Facebook, and YouTube. This entails writing compelling short-form content, quickfire copy, and interesting captions that grab the readers' attention.
- Trend Awareness : Be informed about contemporary trends and topics across the social media landscape. Observe and understand engagement patterns, and leverage key data analytics to create strategic content that resonates with diverse audience groups.
- Social Media Strategy : Ideate and collaborate with the content marketing team to develop social media campaigns. Play a key role in brainstorming sessions and provide innovative ideas for promotional content.
- Brand-Building : Ensure that content is aligned with our brand voice and follows set guidelines. Maintain consistency in tone and style of content across all social media platforms. Contribute ideas that strengthen the brand's identity.
- Optimisation of Content: Implement SEO in all content creation across platforms for maximum reach and visibility. Approach to developing content should be dynamic and informed by verifiable data & key insights.
Skills Required
- Strong writing skills, with a keen eye for detail.
- Strong command of grammar and punctuation.
- A flair for condensing ideas into short-form content nuggets for platforms like WhatsApp, Instagram, and Facebook.
- Expertise in various social media platforms and understanding each of their limitations and content requirements.
- Excellent research skills, ability to identify and integrate streams of relevant information into distinct content buckets.
- Ability to generate novel & innovative ideas for social media content.
- Ability to think out-of-the-box and find new creative expressions and solutions in the landscape of audience engagement.
We are looking for a writer who is enthusiastic about working in a collaborative, fast-paced, deadline-driven environment. 1+ years of experience is preferred.
Job tags
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