MAI Labs
Location
Noida | India
Job description
Mai Labs
(Erstwhile P2E Labs) is a startup with the ambitious goal of creating the next Internet. We are dedicated to empowering the next billion users and democratizing the creation and unlocking of value on the Internet. With human interactions at the core, our technology acts as an enabler to unlock new opportunities for all Internet users, not the privileged few. Our portfolio includes a range of innovative products, including an internal blockchain, commercial products on tokenization, digital asset creation, IPR protection, and web 3.0 applications. We envisage building our entire portfolio our commercial products for global audience. Our other business includes an open world - immersive platform to help creators craft immersive environments and assets, and a work in progress immersive realm. Who We Are: We are building a trust based, people centric Company with focus on Users. Our team is proud to be building towards ‘Made-in-India’, building inclusive & compliant products for everyone in the community. We believe that People are core of our business, they build, they collaborate, they innovate, and they surprise themselves by becoming best version of themselves. Role: Head of Brand & Marketing Location: Noida (WFO) What You will do: You will own Brand & Marketing charters for our global product in Immersive & VR space, by way of strategizing, implementing, and managing transformational initiatives that contribute to the growth of all things Brand and Marketing. This role will craft & lead the development and execution of a comprehensive brand launch strategy, with brand positioning, and ensuring a consistent brand experience across all touchpoints as industry authority. Broad charters are marked below for ready reference: Digital Assets Marketing: - Develop and execute comprehensive digital assets marketing strategies, including virtual goods, to engage and monetize our user base. - Lead the strategic planning & development of a diverse range of digital assets within our platform. - Build culture of exceptional user experiences in Org and also within our virtual world. Content & Influencer Marketing: - Develop and execute content marketing strategies that resonate with our target audience. - Oversee the creation of high-quality content, including blogs, videos, webinars, and social media campaigns. - Identify, onboard, and manage partnerships with influencers and thought leaders in the blockchain and immersive technology space. - Define & execute transformative campaigns to amplify our brand's reach and credibility, and to set standards and establish thought leadership in the immersive technology sectors through our content as subject matter expertise. Strategic Alliances: - Identify and cultivate high impact strategic partnerships and alliances with industry leaders, technology providers, and other stakeholders. - Collaborate on co-marketing initiatives and mutually beneficial projects. - Leverage alliances to expand our platform's reach and capabilities. Qualifications - 10+ years of progressive experience across portfolios, preferably new tech/ web 3.0. - Strong experience in handling reputed Brand, managing growth and building strong recall. - Hands-on experience in developing, implementing marketing strategies, expansion interventions & brand growth across multiple geographies. - Analytical mindset with the ability to gather and interpret market & customer data. - Strong understanding of technology products, market research & consumer behaviour - User centricity, UX/UI sensibilities, implement customer engagement systems and processes. - Master’s degree in Marketing/ Business - Excellent interpersonal, communication, and presentation skills.Job tags
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