Digital Marketing Manager

Taazaa Inc

Location

Noida | India

Job description

Job Title: Digital Marketing Manager

Key Responsibilities

Strategy Development: Design and implement comprehensive digital marketing strategies to increase brand visibility, drive online traffic and conversion.
Content Management: Oversee the creation, scheduling, and publishing of engaging content across various digital platforms including social media, websites, and email campaigns.
SEO and SEM: Optimize website content for search engines and manage Search Engine Marketing (SEM) activities to boost visibility, reach and sales.
Data Analysis: Regularly analyze digital marketing metrics, use data to drive marketing decisions, and present reports on campaign performance.
Social Media Management: Develop and oversee social media strategies, ensuring consistent brand messaging and engagement with the target audience.
Email Marketing: Create and manage email marketing campaigns, monitor their effectiveness, and make adjustments based on performance data.
Budget Management: Allocate and manage the digital marketing budget efficiently, ensuring maximum ROI.
Team Leadership: Lead and mentor a team of digital marketing professionals, fostering a culture of creativity and continuous improvement.
Market Research: Conduct regular market research to stay updated with the latest digital marketing trends and customer preferences.
Stakeholder Collaboration: Collaborate with other departments (like sales, operations and HR) to ensure alignment of digital marketing strategies with company objectives.

Required Skills and Qualifications

Eight to Twelve years of proven experience in digital marketing, with a strong portfolio showcasing successful campaigns.
Bachelor's degree in marketing, Communications, or a related field.
Proficiency in digital marketing tools and platforms (e.g., Google Analytics 4, Google Ads, Hubspot, Hootsuite, ahref or SEMRush, etc.).
Strong understanding of SEO, content marketing, and social media strategies.
Excellent analytical and project management skills.
Creative thinker with strong problem-solving abilities.
Superior communication and team leadership skills.
Ability to work under pressure and meet tight deadlines.

Desirable Attributes

Job tags

Salary