Responsible for improving a company’s organic search results. Creates and launches SEO campaigns, identifies areas of improvement, runs PPC campaigns, and attempts to improve the clients’ sites’ rankings in major search engines.
Role and Responsibilities
Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities.
Prepare detailed strategy reports.
Identify the least expensive but most powerful and profitable keywords for client sites.
Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects.
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers).
Implement link building campaigns in coordination with client SEO goals.
Ensure websites are filled with optimal keywords.
Write original, powerful SEO content for blogs and websites.
Create advanced SEO strategies.
Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.
Skills Required
Website & keyword analysis, SEO Strategy, On page & Off Page optimization, Google Analytics, Google Webmaster, SEM rush, Link Building, Sitemap creation &Robo.txt, Image optimization,Internal linking, URL Mapping, WordPress, Joomla, Durpal, e commerce CMS, Social media optimization,keyword Research, Content tuning, Reporting, Article submission,Blogs submission. Excellent analytical, organizational, project management and time management skills. Should manage & work as a Team
Experience : 1-5 Years
Qualification : BE / B-Tech / MCA / M.Sc. /Any Graduate – Any stream
