RMC COLLECTIONS
Location
Gurgaon | India
Job description
Company Description RMC COLLECTIONS is a social enterprise that connects rural craftsmanship with global markets through its luxurious handmade carpets. It is a family-run business that offers an exclusive range of hand-knotted and hand-woven rugs made using 2500 years old traditional art forms. The founder, W created a unique business model, which provides livelihood to the artisans at their doorstep. This changed the standard practice of involving middlemen to work with artisanal communities. The company currently has a network of over 2,000 artisans spread across 35 rural Indian villages in three states of India. It has an end-to-end business model, right from sourcing of wool to exporting a finished handmade rug. The modern and eclectic collection of rugs, made using the finest wool and silk, has won numerous global awards and is currently exported to more than 15 countries.
B2B Marketing Manager - Carpets & Rugs Overview: We are seeking a highly skilled B2B Marketing Manager specializing in the carpets and rugs industry. The successful candidate will be responsible for developing and executing strategic marketing initiatives targeting business-to-business clients. This role requires a deep understanding of the commercial interior design and construction sectors, along with the ability to create and implement effective marketing strategies to drive engagement and sales. Responsibilities: Strategic Marketing Planning: Develop and execute comprehensive B2B marketing strategies to increase brand awareness and drive sales within the commercial sector. Collaborate with key stakeholders to align marketing initiatives with business goals. Customer Relationship Management: Build and nurture relationships with architects, interior designers, contractors, and other B2B clients. Understand client needs and preferences to tailor marketing efforts effectively. Content Creation and Sales Enablement: Develop compelling B2B-focused marketing collateral, including brochures, presentations, and product guides. Provide sales teams with the necessary tools and resources to effectively communicate the value proposition to clients. Trade Shows and Industry Events: Plan and coordinate participation in relevant trade shows, conferences, and industry events. Create engaging booth displays and marketing materials to attract B2B clients. Digital Marketing and Lead Generation: Implement digital marketing campaigns targeting B2B audiences through channels like LinkedIn and industry-specific platforms. Utilize lead generation tactics to capture and qualify potential B2B clients. Market Research and Competitor Analysis: Conduct market research to identify trends, opportunities, and competitive threats within the commercial carpet and rug industry. Stay informed about industry regulations and standards. Collaboration with Sales Team: Work closely with the sales team to understand client feedback and adapt marketing strategies accordingly. Provide training and support to the sales team on B2B-focused marketing initiatives. Qualifications: Bachelor's degree in Marketing, Business, or a related field. years of experience in B2B marketing, preferably within the commercial interio design or construction industry. Proven track record of developing and implementing successful B2B marketing strategies. Strong analytical skills with the ability to interpret data and trends. Excellent communication and interpersonal skills. Additional Skills: Familiarity with CRM tools and marketing automation platforms. Experience with B2B sales enablement. Knowledge of commercial interior design and construction processes. Interested candidates should submit their resume, cover letter, and a portfolio showcasing relevant B2B marketing campaigns or projects to RMC COLLECTIONS is an equal opportunity employer. We encourage candidates from all backgrounds to apply.Job tags
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