Boostegy Media LLC
Location
Indore | India
Job description
MEDIA BUYERÂ
Position: Media buyer
Experience: 3-5 yearsÂ
Location: Indore
As a Media Buyer, you will be responsible for planning, negotiating, and purchasing advertising space across various media channels to promote our company's products or services. Your role involves analyzing market trends, identifying target audiences, and optimizing advertising strategies to achieve maximum exposure and return on investment.
Key Responsibilities
Market Research : Conduct thorough market research to identify trends, competitor strategies, and opportunities within the industry.
Analyze audience demographics and media consumption habits to refine target audience profiles.
Media Planning: Develop comprehensive media plans aligned with marketing objectives and target audience insights.
Select the most suitable media channels, including digital platforms, print, TV, radio, and social media.
Negotiation and Budget Management: Negotiate and secure favorable advertising rates and placements with media vendors.
Manage advertising budgets effectively, ensuring optimal allocation across various channels.
Campaign Execution: Coordinate the implementation of advertising campaigns across selected media channels.
Monitor and optimize campaigns to ensure they align with performance goals and objectives.
Analytics and Reporting: Utilize analytics tools to track and analyze the performance of advertising campaigns.
Generate reports detailing key performance metrics and provide insights for continuous improvement.
Collaboration: Work closely with the marketing team to align media strategies with overall marketing objectives.
Liaise with creative teams to develop compelling and effective ad creatives.
Stay Informed: Stay updated on industry trends, new advertising technologies, and emerging platforms.
Continuously seek opportunities for innovation and improvement in media buying strategies.
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