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Market Research Analyst


Evolute Group


Location

Bangalore | India


Job description

1. Strategic responsibilities -

Produce high quality market research reports for intended audience.
Work with external and internal teams for researching on the needed product
As part of the product management team, responsible for ensuring the right requirements for building better, needed products.

2. Functional responsibilities -

Identify and define the objective of an assigned product / project / service
Draft questionnaires, polls, surveys, interviews, and other data collection resources.
Research and compile data related to current product market, customer demographics and interest, and factors influencing product demand; analyzes results to identify ways of market penetration of current products.
Do competitive analysis on various factors, including, features, pricing, target audience and target market
Analyze data to make recommendations related to research findings.
Report findings as a complete market research report with appropriate steps towards product positioning.
Liaison with business team to get an understanding of the market.
Work with the Clients/customers to collate the feedback on the product and the future market trends.
Coming with Data of Minimum requirements in a product for entering into a market.
Identify potential new products or markets through research.
Forecast and tracks industry trends based on collected data.

To qualify for the role, you must have :-
Good verbal and written communication skills.
Good organizational skills and attention to detail.
Good research and analytical skills.
Proficient with Microsoft Office Suite or related software.
Experience in doing market research for product companies, preferably.
A fair bit of understanding on how to interpret data and numbers and covert it into something meaningful.

Education and Experience:
Bachelors degree in Marketing Research, or related field required; MBA preferred.
Experience in doing market research for product companies, preferably.
Working with Identity / Payment industry gives an edge.

Key attributes for success -
Customer centric approach and orientation
Has to be a creative and innovative technologist to be successful
Excellent communication skills
Personal authority and integrity with proven ability to establish relationships
Establish trust, responsive to change/adaptability; learn continuously / improvement-orientation , proactive, positive & joyful.
Self motivated since this is an individual contributor role


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