Campaign Marketing Manager
Location
Bangalore | India
Job description
ResMed has always applied the best of technology to improve people's lives. Now our SaaS technology is fueling a new era in the healthcare industry, with dynamic systems that change the way people receive care in settings outside of the hospital–and tools that work every day to help people stay well, longer. We have one of the largest actionable datasets in the industry, creating a complete view of people as they move between care settings. This is how we empower providers–with vital insight to deliver the care people need, right when they need it.
We're also ensuring that our health solutions connect to other companies' networks. Because when objectives align, everyone wins. And as we work today to drive better care and lower costs, we're developing more personalized solutions for tomorrow, utilizing machine learning, intelligent care paths, and predictive protocols. If you are an innovator who wants to make an impact we want to talk to you! We have exciting opportunities supporting Brightree by ResMed and MatrixCare by ResMed!
Let's talk about the team: ResMed has pioneered some path breaking solutions to improve people's lives and our mission is to change 250 million lives in 2025. The focus of the products and technologies is to complete the care continuum in the 'out-of-hospital' space, enable seamless transitions for people as they move between different care setting and empower the care givers with actionable data and insights that can transform the way care is delivered.
The vision is to continuously push the boundaries of innovation, improve patient outcomes and put the patients and care givers at the centre of every innovation that we pursue.
Let's talk about Responsibilities: The Campaign Marketing Manager will be responsible for leading the development and execution of strategic marketing campaigns to drive awareness, engagement, and conversion. You'll collaborate closely with a high-performing team, wielding your marketing expertise to:
- Campaign Strategy and Development: Develop comprehensive campaign plans outlining objectives, target audiences, messaging, channels, timelines, and budget.
- Campaign Execution and Management: Oversee and implement campaigns across diverse channels while optimizing campaign performance through A/B testing and thorough data analysis.
- Campaign Measurement and Analysis: Track and analyze campaign performance using marketing analytics tools and Report on campaign results including key metrics (e.g., clicks, leads, conversions, ROI).
- Customer Retention: Develop and implement strategies to enhance customer retention, oversee the Customer Community, ensuring coherence with brand identity, and generate educational resources and opportunities to empower users and enhance product utilization.
Let's talk about Qualifications & Experience: - Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 5 years in a B2B SaaS marketing role.
- Experience in Campaign Management with a focus on lifecycle marketing or campaign delivery.
- Expertise in conceptualizing and managing full-cycle marketing campaigns, coupled with proficiency in campaign optimization, content marketing, and various digital strategies.
- Demonstrated success running customer retention strategies and marketing campaigns.
- Ability to effectively prioritise multiple projects and operate with a high level of autonomy.
- Brings both a blend of technical lifecycle marketing skills and creativity into the role.
- Proficiency in marketing analytics tools and platforms to track campaign performance and ROI.
- Excellent written and verbal communication skills with the ability to collaborate effectively across teams and interest/enthusiasm for the healthcare industry
- Demonstrated proficiency working with Salesforce, webinar technologies (ie: GoToMeeting), SharePoint, and Microsoft Office
Joining us is more than saying 'yes' to making the world a healthier place. It's discovering a career that's challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now! We commit to respond to every applicant.
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