Ather Energy
Location
Kolkatta | India
Job description
You’ll be our:
Brand Manager Zone(s) You’ll be based at : Kolkata You’ll be aligned with : Head of Brand You’ll be joining our : Marketing Team What you’ll do at Ather: Zonal Marketing & Business Planning: Working closely with the zonal heads on monthly, quarterly and annual zonal business plans and drawing a corresponding zonal marketing plan. Ensuring zonal marketing planning for all Ather products; Scooter, Accessories, Merchandise, Connected Service, Charging Infrastructure & more Manage Brand Ather in Zone(s) Conceptualize & manage regional campaigns: Strengthen brand positioning, build salience and aspiration in the region Build micro-campaigns in alignment with the brand goals to drive awareness and walk-ins at the Experience Centers in the Zone Derive regional insights from sales funnel, research, market travels and more Build the zonal marketing ecosystem in designated zone(s); creative agency partner, event & activation partners, media partners and more Manage new-market GTM & launches in the zone(s) Implementing centrally-driven campaigns in zone(s) via sales & agency partners Provide planning & execution support to sales & dealership teams in driving dealer-driven marketing campaigns (events, test-rides & BTL) Handle select central brand projects on a need basis. Example: ATL campaigns, researching, solutioning & planning the execution of an all-India brand/business project Here’s what we’re looking for: Ability to build new processes and systems to drive marketing operations in zone(s) Ability to work with sales counter parts & agency partners Holistic business understanding: marketing, media, trade & sales Strong brief writing skills to address the business challenges Knack of picking customer insights through data & consumer interactions Campaign & project management skills Openness to travel 5 to 7 days every month What you bring to Ather: An MBA in marketing (or related stream) from tier 1/2 institutes Experience of 4-8 years in Sales & Marketing preferably in a hardware product industryJob tags
Salary
