Location
Mysore | India
Job description
The primary purpose of the role
Act as a source of content marketing subject matter expertise for internal teams and clients.
Core Skills
Working closely alongside the Strategy and Creative team to develop and implement effective marketing campaigns for a diverse clientele. The ability to work to establish a content strategy and write compelling copies, that is in sync with the brand's philosophy.
Key Responsibilities & Deliverables
- Demonstrate a clear understanding of campaign objectives and devise creative communication strategies to achieve them.
- Responsible for generating the words, slogans and audio scripts that accompany advertising visuals.
- Discuss the client's core message and target audience.
- Brainstorm visual and copy ideas with other members of the creative team.
- Interpreting account briefs.
- Researching clients, their competitors and the target audience.
- Driving innovation and creativity for the brands on board.
- Conducting adequate research and gathering relevant material for interactive content development.
- Come up with engaging content ideas for various social media consumption.
- Copywriting for App & Web Screens (wherever there's a user interface) is succinct yet impactful.
- Draft print ads, brochures, flyers, newsletters, daily tips, contest posts and other creatives such that they are punchy and more palatable by the target demographic!
- Blog topic research and writing.
- Utilize Analytics to analyze and monitor the effectiveness of various aspects of the campaign such as community, traffic, conversations and engagements, leads and conversions.
- Remain accountable for checking all the content being advertised is truthful and complies with codes of advertising practice.
- Own social media of brands to establish visibility, engagement and narrative while working with a team of experienced designers and visualizers
Skills / Requirements
- 1-3 Years of Digital/ Mainline Advertising Experience
- Proficient with English (written and spoken)
- Impeccable spelling and grammar
- Excellent with pitch presentation skills
- Socio-politically informed and up to date with pop culture
Compensation - Industry Standard
Job tags
Salary
