Infosys Finacle
Location
Bangalore | India
Job description
Analyst Relations
• Identify and strengthen relationships with key influencers like analysts and consultants in order to achieve high share-of-voice in their reports, favourable feedback in their consulting engagements, and leadership rankings in their assessments • Co-ordinate with product, sales, and presales teams for the creation of market-ready briefing and engagement documents • Working with internal teams to reply to analysts' and influencers' RFIs across Finacle solutions, organizing demos and client references • Drive Finacle’s brand awareness, engagement and demand generation goals by leveraging various marketing channels and agencies effectively • Build and drive regular communications, and engagement calendar with influencers • Share insights from analysts with internal stakeholders on an ongoing basis • Implement activities for advocacy, lead-generation, and cross-sell leveraging influencer networks • Budgeting and operations management: managing systems and processes and ensuring compliance 2) Partner Marketing • Nurturing a systematic value creation and delivery centric approach to partner marketing • Develop joint annual marketing plans with new and existing partners • Expand brand visibility & differentiation through joint go-to-market campaigns • Collaborate closely with partners, and Finacle product teams to develop joint positioning and associated communication assets such as brochures, case studies, research reports, and media engagement plans • Plan and execute partner-marketing campaigns to generate leads for joint offerings • Drive partner participation and engagement in Finacle events. Similarly, support Finacle’s participation in partner events • Plan and execute regular communications with the partner ecosystem Knowledge / Skills Required • Experience in B2B Marketing for software products • Strong English communication skills, with proven content creation capabilities and high impact communication across multiple formats • Sound understanding of the banking industry • Broad marketing skills including lead generation and events management • Proven ability to build collaborative partnerships • Proven ability to work in a high-demand, dynamic environment • Previous experience in a software product company preferredJob tags
Salary
