Location
Mumbai | India
Job description
- Execute tests, collect and analyse data and results, identify trends and insights to achieve maximum ROI in paid search campaigns
- Track, report, and analyse website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Work with the development team to ensure SEM best practices are properly implemented on newly developed code
- Recommend changes to website architecture, content, linking and other factors to improve SEM for target keywords.
- Collaborate with agencies and partners
Desired Skills and Experience:
- 1 To 3 years experience in SEM
- Strong computer skills, specifically with MS office (Excel, Power Point, Word)
- Excellent written verbal communication and presentation skills
- Bachelors degree is a must
- Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- In-depth experience with website analytics tools (e.g, Google Analytics, Omniture, WebTrends)
- Experience with bid management tools (e.g., Marin, Kenshoo, Search Ignite) shall be an added advantage
- Up-to-date with the latest trends and best practices in SEM
Job tags
Salary
