Tech Mahindra
Location
Delhi | India
Job description
Dear Candidate,
We are looking for Marketing Automation (Marketo) Specialist candidates. Experience: 8+years Requirements: • Bachelor's degree in marketing, business, or a related field • Experience working with Adobe Marketo, including knowledge of marketing automation, Campaign deployment, lead scoring, and campaign management • Strong understanding of marketing automation best practices, including lead nurturing, segmentation, and A/B testing • Proficiency in HTML and CSS for creating and editing email and landing page templates preferred • Experience with CRM systems such as Salesforce, as well as integrating Marketo with other third-party systems • Strong analytical skills and experience with data analysis and reporting • Excellent communication and collaboration skills, with the ability to work cross-functionally with teams such as sales and product development Role and Responsibilities: • Great teamwork and ability to manage expectations from multiple groups. • Collaborative and hands on best practices of Marketo and SFDC • Must have excellent understanding on Lead Management, Lead Routing, Life-cycle Management • Must have strategic approach considering optimization and scalability in the technologies in Marketing industry • Work with team to review program requirements and identify areas of optimization, update progress on email marketing campaign and programs • Partner with marketing and technical teams to provide data-driven solutions and recommendations in support of critical business needs and goals • Must have experience with managing large sets of data. Maintaining good data health and quality • Maintain pulse of key performance metrics, dashboards and flag leadership when action is required • Manage Lead Quality, Lead Scoring and Lead Routing in Marketo • Assess ad hoc campaign requests and determine the best approach and team members to support. • Advise marketing operations functions on digital campaigns requirements necessary to perform desired output • Ensure that data findings are appropriately visualized in a way that will resonate with stakeholders and clearly highlight implications If Interested, please share your updated resume to [email protected]Job tags
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