Accelerate PepsiCo business growth by supporting the Sector Leads with category analysis, reporting and category strategy recommendations to drive growth
Responsible for delivering periodic and on-demand category performance reviews, and addressing ad-hoc customer requests, based on internal and external data sources
Provide analytics to support key strategic customer engagements and to support category assortment and space interventions
Responsibilities
Monitor market category, customer and competitor performance across key AMESA markets and execute scorecard reporting for top customers at required intervals and generate scorecards and performance overviews (quarterly/adhoc for key customers) for the categories and customers
Leverage multiple data sources (Nielsen/IRI, Household panel data, Customer scan/loyalty data) and market/customer understanding, to support AMESA DX.
Supports in the creation and driving of winning execution strategies in-sto we dont we have to re with customers.
Identifies sales opportunities and optimization tactics to drive category demand, space and shopper KPIs
Analyze and prepare reports on Promotions and NPD performance and benchmarking in external views (Nielsen, dunnhumby etc) to measure and optimize, to drive category growth
Able to collaborate and work with BU teams and external third party agencies to acquire information and resolve any service issues on projects
Qualifications
Bachelors degree in Business, Marketing, Engineering: MBA a plus
4yrs+ insights/ analytics
Prior FMCG experience
Knowledge of Nielsen, Household Panel, dunnhumby
Advanced Microsoft Office / PowerPoint Excel skills
Can synthesize multiple disparate data sources into compelling growth strategies/reviews
Can easily see how insights and research learnings can improve business and frames up reporting efforts and opportunities to inform business decisions
