Media & Digital Orchestration Lead
Location
Delhi | India
Job description
Chanel is a world leader in creating, manufacturing and distributing luxury products, including Ready-to-Wear, Accessories, Fragrances, Makeup, Skincare, Jewellery, and Watches. Founded by Gabrielle Chanel in 1910, the House remains dedicated to quality craftsmanship and offering high-end creations. At present, Chanel employs more than 32,000 people worldwide. As an independent company, its core values are grounded in: - Exceptional creation and client experience
- Nurturing human potential
- Having a positive impact – on people, the environment, and communities around the world.
As part of this, the House promotes arts, culture, and creativity, while investing significantly in key areas including research & development, sustainability, and innovation. Media and Digital Orchestration Lead Working within Digital and Media department and reporting to the Digital and Media Manager, the Media and Digital Orchestration lead drives the local E-merchandising and media strategy for India, supports local market in implementing the digital animations, campaign plans, client communication, online services and media plans. Work cross-functionally in close collaboration with the various departments (Marketing, CRM, Media, E-business, Retail, Supply and IT) across 3 division – Fashion, Fragrance & Beauty, Watches & Fine Jewelry. What Impact You Can Create At Chanel 1/ E-merchandising and digital animations - Definition of the E-commerce calendar for new launches in line with Marketing and Business priorities
- Weekly/Monthly coordination with CRM, Media, Marketing and Retail teams on 360 strategies
- Creation and diffusion of E-merchandising plans in close collaboration with the regional team (including Corporate Homepage, Axes Homepages)
- Monitoring of KPI's to measure the effectiveness of plans implemented and readjustment according to campaign performances.
2 / Optimizing online product assortment - Daily exchanges with forecasts and supply teams to guarantee constant availability of E-commerce stock.
- Updation and upkeep of product assortment on the website aligned with local business objectives and strategy.
3/ Improving digital functionality of CHANEL.com - Identification of improvement needs to optimize the experience on e-commerce platform and integrate them into the chanel.com roadmap.
- Roll-out recommendations of Online services and new functionalities
4/ Strengthening the digital presence - Collaboration on monthly exchanges on e-commerce performances and project presentations
- Orchestration of best practice sharing and support in the creation of local animation
- For new roll-out of market specific support on planning, tests follow-up and briefing.
5/ Execution of the Media Strategy across all divisions - External Agency Management:
- Managing day-to-day relationships with external media agency teams for daily operations.
- Ensure that all requests to media agency and responses are dealt with in a timely and precise manner, including management of weekly status reports and delivery of accurate schedules and MBAs (Media Booking Approvals) documents monthly.
- Check competitive data reports supplied by media agency.
- Liaise with agency to ensure campaigns properly undergo Q/A and are executed across all media (including print, social, search, TV/video, audio, OOH and display).
- Attend regular status calls/meetings.
Internal CHANEL: - Review global guidelines and facilitate development of Media Guidelines Checkpoint document.
- Assist Digital/Media Manager in developing and submitting the campaign briefs.
- Lead campaign assets management.
- Manage and maintain tracking and reconciliation of Fragrance Beauty, Fashion, Watches & Fine Jewelry, Travel Retail OOH, Media, and Fees/Comms budgets.
- Be actively involved in monitoring of KPIs and feed this into PCAs.
- Ensure all campaigns post buys are cascaded internally + Distribute campaign screenshots/POPs.
- Check all advertising for placement, context and reproduction quality.
- Digital & Social – all online display, pre-rolls to be checked when live.
- Press – check reproduction; highlight any positional changes for Chanel or other brands. Cross-reference with press checks document produced.
- Search – ensure live search ads (copy, product launches, etc.) are accurate,
Finance/Billing - Ensure timely delivery of Media Booking Approvals (MBAs) from the agency, ensuring campaigns are signed off at the appropriate time.
- Serve as first touch of all invoices for Fashion, Watches & Fine Jewelry, and Corporate Media and Production charges and review and track in the appropriate documents.
- Review agency actual spend documents and credit notes, ensuring that these are delivered and processed on time and that are all costs are accurately represented on the media schedules.
- Review financial documentation with media agency each quarter to ensure accuracy.
- Work closely with finance team throughout the year to ensure all costs are tightly controlled.
What Motivates You - Passionate about media and digital communication sector
- Working in a highly collaborative, fast-paced environment.
- Collaborating with internal and external partners and keeping short and long-term projects on track.
- Being agile in the face of change.
- Connecting the dots and offering solutions to meet challenges that arise.
- Keeping current with industry news and exhibiting a curiosity about the wider digital, media landscape & consumer behavior trends.
- Building and maintaining relationships.
What You Will Bring To This Role - Minimum 3 years' experience in Media and Digital Communication
- Strong digital aptitude, combining aesthetic and business sensibilities
- Analytical mindset, pro-active, curious, organized, results-oriented and attentive to deadlines
- Flair for business and are motivated by achieving results while preserving the brand image
- Excellent interpersonal skills and team spirit in a large organization and multicultural context
- Strong communication skills to coordinate with internal stakeholders including global and regional office and various divisions and functions within the house of CHANEL in India
Chanel is dedicated to creating the conditions for people to perform at their best, building on their strengths and enabling them to benefit from new opportunities. It offers a unique working environment where people are given time to understand the brand, and the business, and develop their personal motivations. This means everyone can grow, continue to be inspired, and feel included, now and in the future. The company fosters true collaboration and respect for all, grounded in the belief that diversity is essential to the success of the organization and its people. Chanel remains committed to rewarding people competitively, as well as offering initiatives such as well-being programs, learning and development opportunities, and parental leave for all parents globally.
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