Location
Coimbatore | India
Job description
Role Description
This is a full-time on-site role located in Coimbatore for a Digital Marketing Lead. The Digital Marketing Lead will be responsible for developing and implementing comprehensive digital marketing strategies to drive brand awareness and increase customer engagement. The Digital Marketing Lead will lead a team of digital marketers and work closely with cross-functional teams to develop, execute and optimize campaigns, and will manage budgets, timelines, and analytical reporting and insights.
Qualifications
- 3+ years of experience in digital marketing, with expertise in SEM, SEO, email marketing, social media, and content marketing
- Demonstrated experience with lead generation and customer acquisition strategies and tactics
- Ability to analyse data and develop insights into digital marketing performance and optimization
- Experience with Google Analytics, Adobe Creative Suite, and marketing automation tools
- Bachelor's degree or higher in Marketing, Communications, or a related field
- Strong leadership skills and experience managing and mentoring teams
- Excellent verbal and written communication skills, with the ability to translate data and insights into actionable plans and recommendations
- Experience in e-commerce or technology industry is a plus
- Creative problem-solver with a passion for innovation and continuous improvement
Job tags
Salary
