MHFA India
Location
Chennai | India
Job description
Roles and Responsibilities : Functional Responsibilities : 1. Digital Marketing Planning : - Plan actions and initiatives that are aligned to the business strategy, and supports the overall marketing goals of MHFA India products 2. Social Media Coordination : - Manage and optimize social media accounts across platforms (Facebook, Twitter, LinkedIn, Instagram, etc.). - Create, curate, and share content that encourages engagement, drives traffic, and builds brand awareness. - Manage content calendars, scheduling, and publishing to maintain a consistent online presence. - Monitor social media conversations, respond to comments, messages, and reviews, and manage online community interactions. 3. Email Marketing : - Plan, execute, and analyze email marketing campaigns to nurture leads, engage customers, and drive conversions. - Segment email lists for targeted messaging and personalize content to improve open rates and click-through rates. - Monitor and improve email campaign performance based on key metrics and A/B testing. 4. SEO and SEM : - Optimize website content for search engines (SEO) to improve organic visibility and drive traffic. - Manage pay-per-click (PPC) campaigns using platforms like Google Ads, monitoring keyword performance, ad copy, and budgets. - Analyze and report on keyword rankings, website traffic, and conversion rates to refine strategies. 5. Analytics and Reporting : - Use analytics tools (e.g., Google Analytics, social media insights) to track and measure the performance of digital campaigns. - Create regular reports detailing key performance indicators (KPIs), trends, and actionable insights. - Make data-driven recommendations for improvements and optimizations based on campaign results. 6. Stay Current with Trends : - Keep up-to-date with the latest trends, tools, and technologies in digital marketing, communication, and relevant industries. - Recommend innovative approaches to improve campaign effectiveness and achieve better results. Organizational Responsibilities : - Initiate activities in line with to MHFA India strategy and work plan - Support director and team in development of MHFA India digital marketing and communications function - Support in any other task that may be assigned by the organization - Attention to detail and a commitment to maintaining high-quality content and functionality (ref:updazz.com)
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