Superbottoms
Location
Mumbai | India
Job description
- Create monthly strategies.
- Ideate, build & execute consumer lifecycle programs to drive retention, reactivation, engagement and onboarding with a focus on Conversions, LTV & repeat purchases.
- Innovate, launch, and grow new marketing programs on the platform in areas such as consumer delight, loyalty, recommendation and automated marketing.
- Analyzing of retention programs, making continuous improvements based on performance, trends, and insights via tests and iterative optimization.- Partner with the product team (website) to translate business goals into short term and long-term product roadmaps.
- Comfortable in generating a strategic vision as well as glide path with product teams.
- Stay abreast of new innovations and the latest technology trends and explore ways of leveraging these.
- Work closely with the Acquisition team to build processes for customer onboarding process in the channel mix to maximize retention.
- Work closely with Business Analytics and Digital Marketing teams to build prediction models in order to optimize re-engagement strategies.
- 3 years of experience in user management, consumer lifecycle or CRM roles in consumer-oriented businesses.
- Expertise in using tools like Omnisend, Webengage, Netcore, Clever Tap, Klaviyo, Kaleyra etc.
- Expertise in creating journeys for different customer segments.
- A hustler and a leader with great attention to detail.
- A keen sense of ownership, speedy execution and resourcefulness.
- Demonstrated skills in managing complex processes with multiple business owners, making trade-offs against business priorities.
- Passion for data, metrics and quantitative/qualitative analysis, and ability to turn analysis into actionable marketing plans.
- Ability to develop strategies and measurable implications with strong analytical skills.
- Prior experience in managing and developing people and skills is a must.
- Prior experience of working with e-commmerce, D2C companies will be a plus
Job tags
Salary
