Motherson Health & Medical
Location
Gurgaon | India
Job description
You will be responsible for creating high-quality and engaging content that aligns with the brand's voice and objectives. Your role will involve researching, writing, editing, and proofreading various types of content, such as blog posts, articles, website copy, social media posts, and marketing materials. You will work closely with cross-functional teams, including marketing, SEO, and design, to ensure content meets the target audience's needs and supports business goals.
Responsibilities: Conduct thorough research on industry-related topics to generate ideas and gather information for content creation. Write clear, concise, and grammatically correct content pieces across different formats and channels, such as blog posts, articles, website copy, social media posts, and marketing collateral. Edit and proofread content to ensure accuracy, clarity, consistency, and adherence to brand guidelines. Collaborate with cross-functional teams to develop content strategies that align with marketing objectives and target audience needs. Optimize content for search engines (SEO) by incorporating relevant keywords and meta tags. Create engaging and persuasive copy for marketing campaigns, product descriptions, and promotional materials. Stay up-to-date with industry trends, best practices, and emerging writing techniques to enhance content quality and effectiveness. Ensure content consistency and brand voice across all channels and touchpoints. Conduct content audits and recommend updates or improvements based on performance metrics and user feedback. Stay informed about competitors' content strategies and industry trends. Meet deadlines and manage multiple projects simultaneously while maintaining the highest quality standards. Qualifications: Bachelor's degree in English, communications, journalism, or a related field. Experience of 4+ years as a content writer, copywriter, or similar role. Excellent written and verbal communication skills, with a strong command of grammar, spelling, and punctuation. Ability to write in a variety of tones and styles to match different target audiences and platforms. Solid understanding of content marketing principles, SEO best practices, and social media platforms. Proficiency in conducting research and synthesizing information from various sources. Detail-oriented with strong editing and proofreading skills. Creative thinker with the ability to generate innovative content ideas and approaches. Strong organizational and time management skills to meet deadlines. Familiarity with digital marketing and analytics tools is a plusJob tags
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