Edvoy
Location
Chennai | India
Job description
Edvoy ( is a new, innovative digital platform created by industry professionals with over 16 years' experience in the global education sector, to simplify the world of education. Our aim is to empower students to make more informed decisions throughout their University application journey by being the center of impartial, free content and advice, all in one place. Edvoy is positioned to break down international barriers and to make education genuinely global. This is a great opportunity to join an EdTech company which has seen immediate traction, with over one million visitors, and thousands of new users in the last six months. We are now poised to grow even more. Working with eighteen nationalities across four continents, this is a real opportunity to spearhead growth in the rapidly growing EdTech sector.
Role: Performance Marketer Experience: 3 - 5 years Looking for immediate joiners Job Description: Purpose of the role: As a Performance Marketer, you drive new users via paid media, understanding how paid media channels work and utilizing self-serve ads managers. You play a crucial role in structuring campaigns, building audiences based on personas, and emphasizing the impact of creatives for effective campaigns. You adopt a full-funnel approach, utilizing remarketing lists to guide users through the funnel. Skills and knowledge you’ll need to be successful in this role: Experience with multiple user acquisition channels, with a focus on Google Ads and Facebook Ads. Understanding of how these channels operate and the significance of creative elements. Proficient in tracking mechanisms and implementation. Familiarity with important PPC metrics and adept at reporting on them. Competence in using Google Analytics to segment users from paid campaigns. Capability to optimize campaigns effectively. Experience with experimentation in user acquisition strategies. Continuous curiosity and commitment to improving strategies through smart work, including automation of campaigns. Responsibilities in a nutshell: You're responsible for managing the PPC budget and bringing in potential students that need help from our counselors. As a Performance Marketer, you understand the basics of paid user acquisition, are data-driven, and comprehend the importance of experimentation.Job tags
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