Tata Group
Location
Bangalore | India
Job description
Job Description: Junior Manager Retail Marketing (LFS) W&W
Job Description | |||||
Unique Job Role | Junior Manager Retail Marketing (LFS) W&W | Function | Sales | Reporting to | Manager Retail Marketing W&W |
Business | Watches & Wearables | Grade | Date | --- | |
Job Details | |||||
To coordinate marketing promotions for Large Format Stores in both digital and offline channels and execute the BTL activates across locations by collecting data on customers, current market conditions and competitors | |||||
External Interfaces | Internal Interfaces | ||||
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Job Requirements | |||||
Education | Graduate | ||||
Relevant Experience | 3-5 years | ||||
Behavioural Skills |
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Knowledge |
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Process Contributions | ||
Process Contribution | Process Outcome | Performance Measure |
Sales: Retail marketing: Brand/ Retail lead marketing | ||
1. Provide inputs to develop plans for the annual retail marketing activities in-line with the overall brand/ company strategy for Large Format Stores (LFS) 2. Provide inputs to develop plans for retail based schemes/activities at identified locations aimed to increase walk-ins 3. Provide inputs and create store level marketing activities during new store launches, store renovations, concern stores & store anniversaries for LFS 4. Coordinate with the regional teams in identifying the concern stores and evaluate the cause of the underperformance and create proposals for additional marketing support in LFS | . Retail marketing calendar . Marketing activities | . Increase in new/ repeat customers |
Sales: Retail marketing: Execution and Implementation | ||
1. Monthly roll out of SOH planned in regions 2. Timely implementation 3. Crisis management | . Value Creation | . Increase in new/ repeat customers |
Sales: Retail marketing: Digital Marketing | ||
1. Adapt the designs and roll out promotional campaigns in the identified mediums and touchpoints like Channel ecom and social media for LFS 2. Measuring the payout, ROI and Visibility of these activities Feature all campaigns on SS LS & CN on FB & Twitter page and link them with all chain-s OMNI channel & organize monthly activities with these channels. | . Digital marketing strategies | . Increase in new/ repeat customers . Customer satisfaction scores |
Sales: Retail marketing: Vendor Management | ||
3. Identify vendors suitable for catering to the requirements and enter into long term agreements 4. Manage marketing agencies in delivering required designs as per the intended objective | . Vendor SLAs | . Adherence to timelines |
Sales: Retail operations: Store assistance | ||
1. Assistance to store in terms of procuring and sending Carry Bags, toolkits, pair boxes, etc 2. Any assistance to the Store to improve the presentation of the brand. | . Timely Execution | . Adherence to timelines |
Job tags
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