One Point One Solutions
Location
Mumbai | India
Job description
We are seeking an experienced and talented Senior Content Writer to join our dynamic team. As a Senior Content Writer, you will play a pivotal role in creating high-quality, engaging, and compelling content across various platforms. Your primary responsibility will be to develop content that resonates with our target audience, strengthens our brand presence, and drives organic traffic to our digital channels.
Responsibilities:
1. Content Strategy and Planning: Develop and implement content strategies aligned with our brand objectives and target audience. Collaborate with the marketing team to identify content needs, trends, and opportunities.
2. Content Creation: Write and edit engaging and persuasive content for a wide range of channels, including websites, blogs, social media, email newsletters, press releases, white papers, case studies, and more. Ensure the content is well-structured, grammatically correct, and free of errors.
3. Handling LinkedIn Profiles of the Top Management.
4. Writing Blogs & Articles with respect BPM/BPO industry.
5. Research and Analysis: Conduct thorough research on industry-related topics, competitors, and target audiences to generate insightful and data-driven content. Stay updated with industry trends, best practices, and emerging technologies to deliver fresh and relevant content.
6. SEO Optimization: Optimize content for search engines by incorporating relevant keywords, meta tags, and other SEO techniques. Work closely with the SEO team to ensure content is search engine friendly and supports organic traffic growth.
7. Content Promotion: Collaborate with the marketing team to promote content through various channels, such as social media, email marketing, guest posting, and influencer partnerships. Develop creative ideas to increase content visibility and engagement.
8. Editing and Proofreading: Review and edit content produced by other team members, providing constructive feedback to improve quality, clarity, and consistency. Conduct thorough proofreading to ensure accuracy and adherence to brand guidelines.
9. Content Performance Analysis: Monitor and analyze the performance of content using relevant metrics and tools. Provide actionable insights and recommendations to optimize content strategy and improve audience engagement.
10. Team Collaboration: Work closely with cross-functional teams, including marketing, design, and development, to ensure content aligns with overall brand messaging and visual identity. Collaborate with subject matter experts and stakeholders to gather input and expertise for content creation.
Job tags
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