Softcell Technologies Global Pvt. Ltd.
Location
Mumbai | India
Job description
As the Marketing Manager for India, you will play a pivotal role in driving the marketing strategy, brand awareness, and lead generation efforts for Softcell's Engineering Services Business Unit. You will collaborate closely with the sales, technical & services teams to ensure cohesive and impactful marketing campaigns. The successful candidate will have a proven track record in B2B marketing, especially in the engineering or software industry, and possess excellent strategic thinking, communication, and execution skills.
Responsibilities:
1. Develop and Implement Marketing Strategy:
l Create and execute a comprehensive marketing strategy aligned with business objectives.
l Identify target markets and segments, tailoring strategies for specific customer profiles.
l Utilize a mix of online and offline channels to reach the target audience effectively.
2. Brand Management:
l Build and enhance the brand image of Softcell's Engineering Services Business Unit in the Indian market.
l Ensure consistent messaging across all marketing materials and channels.
l Monitor brand perception and implement strategies for improvement.
3. Content Creation and Marketing Collateral:
l Oversee the creation of compelling and relevant content for various marketing channels.
l Develop marketing collateral, including brochures, presentations, and case studies.
l Collaborate with the concerned team to ensure messaging aligns with brand guidelines.
4. Digital Marketing:
l Lead digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
l Analyze digital marketing metrics and optimize campaigns for maximum effectiveness.
l Stay updated on industry trends and leverage emerging technologies.
5. Event Planning and Execution:
l Plan and execute industry events, trade shows, and webinars to enhance brand visibility.
l Coordinate with internal teams to ensure seamless event logistics and participation.
6. Market Research:
l Conduct market research to identify trends, competitor activities, and customer needs.
l Provide insights to shape product positioning and marketing strategies.
7. Lead Generation:
l Develop and implement lead generation programs to support sales efforts.
l Work closely with the sales team to align marketing activities with lead conversion goals.
8. Budget Management:
l Manage the marketing budget effectively, ensuring optimal allocation of resources.
l Track and report on the return on investment (ROI) of marketing initiatives.
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Qualifications:
l Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
l 7-10years of relevant work experience.
l Proven experience in B2B marketing, preferably in the engineering or software industry.
l Strong understanding of digital marketing, content creation, and brand management.
l Excellent communication and interpersonal skills.
l Analytical mindset with the ability to use data to drive marketing decisions.
l Demonstrated success in planning and executing marketing campaigns.
l Familiarity with CRM systems and marketing automation tools.
l Ability to work collaboratively in a cross-functional team environment.
Job tags
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