Location
Noida | India
Job description
Job Title: Specialist, Marketing
Location: Noida, India.
Our mission is to unlock human potential. We welcome you for who you are, and the background you bring, and we embrace individuals who get excited about learning. Bring your experiences, your perspectives, and your passion; it's in our differences that we empower the way the world learns.
About the Role: The role involves strategically enhancing the visibility of Wiley's product offerings and actively boosting sales by conceptualizing and executing promotional / lead-generation campaigns. This includes expanding outreach for the Wiley brand and its products through product presentation, email marketing, channel partner collaboration, ATL/BTL strategies, etc., and overseeing their implementation. Additionally, the position requires the generation and implementation of creative engagement programs for external stakeholders, aimed at fostering advocacy and propelling business growth for Wiley in India. Responsibilities also encompass the creation of performance reports.
How you will make an impact: - Organizing external stakeholder engagement programs, liaising with external partners, executing planned activities, conducting post-event analysis, and tracking ROI with subsequent reporting.
- Conceptualizing and execution of BTL, ATL, and TTL activities
- Conceptualizing and execution of BTL, ATL, and TTL activities
- Defining Objectives
- Identifying Target Audience
- Choosing Media Channels
- Crafting the message
- Budget Planning
- Creation of creatives
- Measuring Results
- Reporting
- Ideation and Execution of Demand Gen Campaigns
- Establishing goals
- Identification of audience
- Content Creation
- Channel Selection
- Developing Lead Scoring
- Measuring success
- Managing relationships with online channel partners
- Preparing & sharing metadata of new releases with online channel partners
- Coordinating with online channel partners for product listings
- Regular hygiene check of products listed on key online portals.
- Capitalizing the relationship with channel partners to explore collaboration opportunities during the online mega-sale events.
- Initiating promotional campaigns on online channels to liquidate Wiley's non-moving stock to reduce the impact of stock returns.
- Discovering and integrating new tools for marketing automation to enhance overall marketing effectiveness.
- Content creation of Marketing Materials for the external & internal stakeholders
- Catalogs
- Flyers
- Brochures
- Any other promotional material
What we look for: - Master of Business Administration
- Publishing / Edtech Industry
- Fluency in English, good oratory & presentation skills, results-driven mindset, analytical and problem-solving approach with a positive outlook. Should be willing to travel to discharge his duty.
- Working Knowledge of Martech tools like Adobe Campaign Management, Adobe Analytics, Adobe Experience, Power BI, SFDC, etc.
- Should have a collaborative & adaptive mindset with an understanding that the teams collective effort is often more impactful than individual contributions.
Desirable: - Degree / Diploma in Mass Communication
About Wiley: Enabling Discovery, Powering Education, Shaping Workforces.
We clear the way for seekers of knowledge: illuminating the path forward for research and education, tearing down barriers to society's advancement, and giving seekers the help they need to turn their steps into strides.
Wiley may have been founded over two centuries ago, but our secret to success remains the same: our people. We are willing to challenge the status quo, move the needle, and be innovative. Wiley's headquarters are located in Hoboken, New Jersey, with operations across the globe in more than 40 countries.
Please attach your CV in order to be considered for this position.
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