Senior Executive - Technical Content Writer, mE
Location
Bangalore | India
Job description
Designation: Senior Executive
Office Location: Gurgaon / Bangalore
Position description: We're seeking a skilled Content Writer to drive our content creation efforts and enable significant ROI. In this role, you'll leverage your proven expertise in technical writing and content strategy to develop high-quality assets that resonate with our target audience and propel business growth.
Primary Responsibilities: - Craft and implement content strategies aligned with short and long-term marketing goals, while transforming technical content into engaging narratives that resonate with the target audience
- Create diverse content such as website copy, blog posts, case studies, eBooks, whitepapers, video scripts, email campaigns, product pages, business presentations, and more
- Proactively engage with marketing, design, sales, growth, and product marketing teams to gather insights and ensure content aligns with their specific needs
- Plan and manage an editorial calendar to strategically plan and schedule content, ensuring alignment with business teams
- Edit and optimize content for SEO, maximizing reach and visibility
- Generate ideas and stay updated on industry trends
Required Skills: - 1-3 years of proven experience in B2B content creation, showcasing a strong portfolio of diverse formats
- Proficient in MS Office/G-Suite, with basic knowledge of HTML and web publishing
- Possess excellent writing skills, impeccable grammar, and a keen eye for detail
- Excel at project management, time management, and building strong relationships across teams
- A basic understanding of performance marketing and SEO is desirable
- Good research skills
- Preferable to have knowledge of Gen AI tools for content research & writing
- Prior experience in the tech industry
Work Environment Details: About Affle : Affle is a global technology company with a proprietary consumer intelligence platform that delivers consumer recommendations and conversions through relevant Mobile Advertising. The platform aims to enhance returns on marketing investment through contextual mobile ads and also by reducing digital ad fraud. Affle powers unique and integrated consumer journeys for marketers to drive high ROI, measurable outcome-led advertising across global connected devices. Some of Affle's leading platforms include - Appnext, Jampp, MAAS, mDMP, mediasmart, mTraction Enterprise, RevX and Vizury.
Affle (India) Limited successfully completed its IPO in India and now trades on the stock exchanges (BSE: 542752 & NSE: AFFLE). Affle Holdings is the Singapore based promoter for Affle (India) Limited, and its investors include Microsoft, Bennett Coleman & Company (BCCL) amongst others.
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About mE: Affle's mTraction Enterprise is an industry-leading Technology Company providing Top-notch Mobile App Development and Digital Transformation Services across the globe. We have over 17+ years of experience in the Design, Development, & Deployment of custom Mobility Solutions for a wide range of industries.
With a team of 300+ Tech professionals, we have delivered 1000+ Apps globally including leading brands like McKinsey & Company, BookMyShow, Max Bupa, CocaCola, BCCI, SUN Pharma, Land & Transport Authority, Sport SG, ISEAS, ACRA, and many others.
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