Location
Noida | India
Job description
Experience: 2-3 Years
Qualifications & Requirement:
- Proven digital marketing experience with proficiency in Tag Manager, Pixel, Google & Facebook Analytics, Google Ads, and Facebook Business Manager & Bing Ads
- Strong written and verbal communication skills for creating compelling content
- Should be well aware of the current Ads trend, and new ad channels and can analyze the same
- Analytical abilities to interpret data for decision-making
- Target Audience analysis, A/B testing, and ROI Calculation
- Familiarity with WordPress or CMS platforms
- Previous B2B or SaaS marketing experience
- Must have performed ads in order to draw sales
Profile Overview:
We are seeking a skilled Digital Marketer to join our dynamic team. The ideal candidate will be passionate about leveraging digital channels to drive brand awareness, engagement, and conversion. They will possess a deep understanding of digital marketing strategies, including SEO, SEM, social media, email marketing, and content marketing. The Digital Marketer will be responsible for developing and executing effective digital marketing campaigns to meet our business objectives.
Roles & Responsibilities:
- Develop and implement digital marketing strategies to increase brand visibility, traffic, and conversion.
- Manage and optimize paid digital advertising campaigns across various platforms, including Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research and optimize website content for search engines (SEO) to improve organic search rankings.
- Create engaging content for website, blog, social media, and email marketing campaigns.
- Monitor and analyze the performance of digital marketing campaigns using web analytics tools (e.g., Google Analytics) and make data-driven recommendations for improvement.
- Stay updated on the latest trends and best practices in digital marketing and implement innovative strategies to stay ahead of the competition.
- Collaborate with cross-functional teams, including design, content, and product, to ensure cohesive brand messaging and a seamless user experience across all digital channels.
- Identify new opportunities for growth and expansion in digital marketing channels.
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