Location
Kochi | India
Job description
Job Purpose
JD for Branch Marketing Manager – Customer Acquisition: Plan, develop, execute and monitor all marketing, advertising, promotional activities in line with the marketing strategy and organizational objectives helping achieve the branch sales targets.
Job Responsibilities - Develop marketing initiatives to expand the customer base and to optimize sales (Primary focus on lead generation and database management)
- Executing tie-ups, Promotional Activities and events in markets for primary lead generation
- Undertaking promotional activities to ensure brand visibility and awareness in existing and new markets leading to lead generation and business outcomes.
- Manage Telemarketing and tele calling operations – in-house as well as outsourced.
- Vendor Management, interfacing with creative and production agencies
- Manage the marketing department budget for the branch
- Designing and producing marketing collaterals where needed
- Oversee corporate communications and other business development activities for the branch
Candidate Specification - Strong Marketing Experience (especially in Telemarketing operations)
- People Management Skills
- Strong Results Orientation and Execution Excellence
- High Energy and Passion
- High Customer Centricity
- Innovation and Creativity
- Knowledge of Markets and Vendor Management
Experience – 8+ Years
Skills: vendor management,telemarketing,lead generation,promotional,people management,customer centric solutions,market knowledge
Job tags
Salary
