Randstad
Location
Kolkatta | India
Job description
Job Description for Area Sales Manager (West Bengal)Location: Kolkata
Past Experience: Minimum 5 years experience in hospital sales and marketing
in surgical products in Kolkata and entire West Bengal
Reports to General Manager, Sales and Marketing
Job Description: Area Sales Manager
Job Summary:
Requirement of an Area Sales Manager with an entrepreneurial mindset in order to
dynamically manage and grow the existing distribution channels of medical tapes
and surgical disposables in OTC, surgical, private and public hospitals. Precision
Coatings Pvt Ltd’s 5 year plan involves achieving 25% year on year growth and
setting up a field sales team to develop MEDIGRIP’s brand presence in the Indian
subcontinent.
Detailed Job Description
Marketing Strategy
of Selection and appointment of suitable distribution agencies for key
markets in the assigned states for all each distribution channel - OTC
surgical products, private and public hospital products and corporate
institution sales, FMCG products.
o Strategy and implementation for achieving growth objectives for domestic
business in consultation with GM, Sales.
o Conducting sales review meetings and presenting strategic insights along
with plan of action with management on a quarterly basis
o Collection of key market intel (pricing, competitor activity, overall market
trends, etc.) for all areas and products on a periodic basis and advising top
management for periodic pricing corrections or changes in approach.
Expected to have a strong grip on the market pulse
o Suggestions for new products, promotional activities, etc. to management
o Setting up of Private Institutional sales/Hospital sales division including
hiring and training staff and also getting Medigrip approved in private
institutions to initiate businessManagement of Sales Team & Activities
o Setting up and managing field sales team to effectively manage
distribution systems in the assigned areas. Includes expense management,
trip reports, promotional activities, tour plans, lead management, etc.
o Mentor field sales staff and contribute to their growth in the firm, ensure
stickiness of staff
o Regularly visit key customers through the assigned area to maintain
business relationship, collect feedback and form new customers
o Monthly review of sales figures with sales team and appropriate corrective
actions to achieve growth objectives
o Hiring activities for territory managers in the assigned areas.
o Redesigning incentive structure for sales team to suitably motivate sales
team to achieve overall growth objectives in consultation with
management
o Design and implementation of timely promotional activities
of Timely identification and participation in key government tenders in
coordination with sales administration and management
Job tags
Salary
