Havas Media Network India
Location
Mumbai | India
Job description
Job Type: On-Site, Full-time
Job Summary:
• Have a deep understanding of the different programmatic products available in Havas, as well as an in-depth understanding of the programmatic landscape.
• Be trained on the various Havas platforms, tools, and dashboards.
• Contribute to the day-to-day campaign management and ad operations and take ownership of set-up, targeting, monitoring, optimization, and reporting & analytics.
• Complete all relevant programmatic Training and certification relative to programmatic, especially major DSPs, 3P data provider, brand safety and verification partner platforms.
• Be autonomous in writing programmatic response and guiding the digital planners of the agency team in a campaign operational perspective.
• Arranged regular meetings with your programmatic pod, as well as ad operations team to liaise campaign updates, nuances on optimization, align programmatic strategies.
• Shared well-written optimization strategies and insights relative to the campaign and be able to anticipate the campaign needs ahead of time.
• Closely work with other departments such as engagement team and business operations to provide timely, accurate and well-proofed analysis and reporting of campaigns.
• Crafted campaign benchmarks, insights, and learnings to be applied on succeeding campaigns.
• Consistently managed and delivered campaigns through your portfolio of clients, with the highest degree of service, strongest results and without error.
• Shared your strong programmatic media knowledge through facilitating training sessions with your peers and providing in-depth optimization strategies within your assigned campaign scope.
• Seek opportunities to not only grow and develop client campaigns but look for ways to improve the existing products used by client.
• Showcase knowledge and capability through a showcase campaign with Copilot, our AI technology built for driving customized outcomes to clients.
Key Relationships you'll handle & collaborate with:
• Client Strategy Team - Performance POC's/Ops POC's
• Internal Ops teams
• Engagement Team/CSM team
What your day job looks like:
• Execute campaign set-up and trafficking.
• Develop basic yield optimization strategies by monitoring campaign performance and identifying opportunities to optimize, improve ROI and find levers for incremental revenue.
• Deploy testing methodologies on campaigns under the direction of senior campaign manager and assigned client guidelines.
• Assist the client services team in understanding and conveying technical aspects of campaign delivery, performance, and monitoring of campaign.
• Provide periodic reports to the stakeholders and senior campaign managers with accuracy and timeliness.
• Proactively help to advise/consult with internal departments regarding advertising inventory, availability forecasting, campaign performance and sell-thru reporting.
What you'll bring:
• Your curiosity, passion for media and Attention to details
• An open mind & Respectful and positive attitude
• Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns.
• DV360, CM360, Yahoo!, Adelphic, TTD experience and expertise
• Understanding of the digital media ecosystem and technology including ad tagging and site analytics
• Knowledge and passion for digital marketing: digital display, digital branding, digital direct response, video & mobile
• Understanding of VAST and VPAID
• TrueView and YouTube Inventories
About Havas India
Havas India gathers the expertise of 15 specialist agencies across 3 verticals: Havas Media Group – Havas Media, Arena Media, Tribes (out-of-home), Havas Market, Havas Play, Havas Programmatic Hub, Havas Analytics, Socialyse; Havas Creative Group – Havas Worldwide India (creative), Havas CX, Think Design – a Havas Company (UX/UI), Shobiz Havas (experiential marketing), Conran Design Group (branding & design), and Havas QED (integrated); Havas Health & You – Havas Life Sorento (healthcare). With its unique Village model, it is an integrated group present across 3 Villages in Mumbai, Gurgaon and Bengaluru, and offices in Kolkata and Chennai, with 1200+ professionals.
As one of India's fastest growing and agile networks, Havas India has bagged multiple new clients across verticals and won several prestigious awards over the last 2 years including the group being Great Place To Work® Certified™ (Nov 2022 - Nov 2023), consistently being featured in the top 3 at R3 New Business League rankings, and winning at Campaign Asia-Pacific Agency of the Year awards, e4m Indian Marketing Awards 2023, ABBY One Show 2022, Campaign Women Leading Change awards, and more. Our CSR programs, DE&I initiatives, and being actively involved in various industry associations is what keeps us invested as a network that has a clear mission of making a meaningful difference to brands, businesses and people
About Havas Media Group India
Havas Media Group India is a media conglomerate that operates within a global framework – Mx – to drive Media Experiences and invest in Meaningful Media to build Meaningful Brands. Havas Media Group India offers a wide range of integrated marketing solutions covering strategy, media planning & buying, PR, social media, mobile, sports & entertainment, data, research & analytics services across traditional and digital media. It consists of media networks – Havas Media and Arena Media, and specialist brands - Havas Market (e-commerce), Havas Play (entertainment, gaming, sports and fandom), Havas Programmatic Hub (programmatic trading desk), Havas Analytics (data & analytics), Socialyse (social media), & Havas Media Tribes (out-of-home).
For more information, visit & follow @HavasMediaIN on Twitter.
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