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Designer-Visual Merchandising


Tata Group


Location

Bangalore | India


Job description


Manager - Visual Merchandising IBD WEFA


Job Description

Unique Job Role

Manager - Visual Merchandising IBD WEFA

Function

Visual Merchandising

Reporting to

IBD VM Head

Business

Corporate

Grade

L4

Date

---

Job Details

To define and design visual merchandising displays aligned to the product strategy to aid the promotion and sales of the products

External Interfaces

Internal Interfaces

  • Vendors
  • Design Agencies
  • Photographers / Videographers

  • Marketing Team
  • Retail Team
  • Purchase Team
  • India VM Team

Job Requirements

Education

  • Graduation in VM/design from a premiere college

Relevant Experience

  • 3- 4 years of relevant experience in corporate Visual Merchandising

Behavioural Skills

  • Innovative thinking
  • Adaptability & flexibility
  • Decision making
  • Entrepreneurial drive
  • Ability to influence to make impact
  • Accountability
  • Service orientation

Knowledge

  • Knowledge of materials
  • Knowledge of vendors
  • Knowledge of aesthetics
  • Trends in visual merchandising
  • Project management


Process Contributions

Process Contribution

Process Outcome

Performance Measure

Marketing : Visual Merchandising : Planning & Research

1. Provide inputs in the development of product calendar in alignment with the product plan developed by the marketing team
2. Provide the required support in the development of the plan for the allocated project
3. Undertake market, customer, competitor research to understand the trends in visual merchandising for

. Inputs for VM calendar

. Adherence to timelines
. Adherence to guidelines

Marketing : Visual Merchandising : Visual Merchandising Design

1. Design the concept in line with the product brief from the marketing team within the agreed timelines
2. Review the concept with the head visual merchandising and incorporate necessary modifications
3. Present the concept to the marketing team for recommendations, represent iterations based on recommendations and garner final approval
4. Develop the specifications for the approved concept aligned to the agreed budget range and brief the Visual Merchandising Proto Coordinator regarding the specifications
5. Review the prototype developed by the vendor and provide the inputs to ensure that it is in line with the specifications and the concept to ensure approval from the marketing team

. Concept design
. Prototype evaluation & finalisation
. Technical specification for the approved concept

. Adherence to timelines
. Adherence to brand & product specifications
. Adherence to the budget

Marketing : Visual Merchandising : Visual Merchandising Execution

1. Develop the training manual with detailed specifications to aid the implementation as per the plan

. Training video / manual

. Adherence to specifications & timelines


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