Digital Marketing Analyst
Location
Mumbai | India
Job description
Job Overview
Admattic is seeking a detail-oriented and results-driven individual to join our team as a Digital Marketing Analyst. As a Digital Marketing Analyst, you will play a crucial role in evaluating campaign performance, generating insights, and contributing to the success of our clients.
Responsibilities - Campaign Analysis:
- Evaluate the performance of digital advertising campaigns on various platforms, focusing on key metrics such as click-through rates, conversion rates, and return on ad spend.
- Provide regular reports and actionable insights to internal teams and clients.
- Data Interpretation:
- Analyze large datasets to identify trends, patterns, and opportunities for optimization.
- Work closely with the digital marketing team to refine strategies based on data-driven insights.
- Ad Platform Management:
- Assist in the management and optimization of digital advertising campaigns, with a primary focus on platforms like Google Ads and Facebook Ads.
- Collaborate with cross-functional teams to ensure campaigns align with overall marketing goals.
- Budget Monitoring:
- Support the monitoring of campaign budgets and pacing, providing recommendations for efficient resource allocation.
- Contribute to budget optimization strategies based on performance analysis.
Qualifications - Bachelor's degree in Marketing, Advertising, Business, or a related field.
- 2-3 years of experience in digital marketing, with a focus on campaign analysis and optimization.
- Strong analytical skills with the ability to derive actionable insights from data.
- Familiarity with digital marketing concepts, including PPC, SEM, and social media advertising.
- Excellent communication and collaboration skills.
Preferred Skills - Google Ads and Facebook certifications.
- Experience with additional digital advertising platforms.
- Familiarity with marketing automation tools.
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