Location
Bangalore | India
Job description
We're looking for driven and enthusiastic individuals. We want you to be comfortable being open to feedback and making rapid improvements; to enable and empower your peers; and finally, we want you to learn. Jar isn't paying you just to work, but also paying you to learn - you're bringing and taking something from the table.
What is Jar
The Jar app is a habit-building micro-savings platform that helps users save fixed amounts from as little as ₹10, and our revolutionary round-off method effortlessly accumulates spare change from digital transactions and invests it in digital gold.
Founded by Nishchay AG, former director and founding member at mobility start-up Bounce, and Misbah Ashraf, founder of community-focused e-commerce platform Marsplay, Jar's unwavering mission is to shatter psychological barriers to saving and investing, thus spearheading the Financial Fitness revolution for Bharat.
What does Jar do
With seamless ease of use, we provide users the ability to withdraw their savings directly to their bank accounts as cash or receive physical gold, which is delivered right to their doorstep.
Furthermore, Jar empowers individuals with a flexible line of credit, starting at ₹1000, offering instant access to funds when needed. Amidst this transformative journey, Jar also offers contextual health insurance options, helping users safeguard their' savings from crippling financial emergencies.
Responsibilities - Develop and execute innovative brand strategies that align with overall business objectives and enhance brand equity
- Lead the development of brand positioning, messaging, and visual identity to ensure consistency across all channels
- Conduct market research to stay informed about market trends, consumer behavior, and competitor activities, and use insights to inform brand strategies
- Collaborate with cross-functional teams, including marketing, product development, and sales, to ensure alignment between brand strategies and business goals
- Manage the end-to-end execution of marketing campaigns, ensuring they are on-brand and effectively communicate key messages
- Oversee the creation and implementation of brand guidelines to maintain brand consistency across all touchpoints
- Analyze and interpret data related to brand performance, consumer feedback, and market trends to make data-driven decisions
- Manage and mentor a team of brand professionals, fostering a collaborative and innovative work environment
- Cultivate and maintain relationships with external agencies and partners to support brand initiatives
- Monitor and manage the brand budget effectively, optimizing resources for maximum impact
Requirements
- MBA/MICA graduates are preferred.
- Proven experience as a Brand Manager or in a similar brand-focused role, with a minimum of 3-4 years of experience
- Strong leadership and team management skills, with a track record of building and leading high-performing teams
- Excellent strategic thinking and problem-solving skills
- Exceptional written and verbal communication skills, with the ability to articulate and present ideas effectively
- In-depth knowledge of branding principles, marketing strategy, and consumer behavior
- Analytical mindset with the ability to interpret data and extract actionable insights
- Proficiency in using relevant software and tools for brand management
- Creative thinking and a keen eye for design aesthetics
- Ability to manage multiple projects simultaneously and meet deadlines
Why join Jar, you ask
Jar is a diverse and inclusive workplace which embraces ideas and perspectives of all employees, and recognises their efforts and contributions regardless of gender or ethnicity. Our workspace also boasts a great blend of youth and experience, which helps us maintain a transparent culture with no micromanagement. We also have flexible working hours, and provide medical insurance to all employees.
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