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Social Media Strategist


PIL-PSYCHOTROPICS INDIA LIMITED


Location

Faridabad | India


Job description

As an experienced Ecommerce Content Strategist, you'll be responsible for crafting engaging and informative content for our Online store, Website, Market places, Social Media etc. It includes product descriptions, landing pages, A+ content, emails, WhatsApp marketing, social media posts, blog posts and other forms of content that align with our brand's tone and style. You'll work closely with marketing and design teams to ensure all content is optimized for search engines and aligned with the PIL's overall strategy. You'll be strategizing, creating, and publishing engaging and persuasive content that drives traffic, improves user experience, and ultimately boosts sales for our ecommerce business. As an Ecommerce Content Creator you may also conduct keyword research, analyze website data, and collaborate with other departments to ensure that content is optimized for SEO and conversions. As a creator you should have a strong background in writing and editing, excellent research skills, and a deep understanding of SEO best practices and should be a creative thinker who loves to write and has a passion for ecommerce.

To Sum up, your skill set should include the following:

Copywriting: Crafting compelling product descriptions and marketing copy.

SEO: Optimizing content for search engines to increase visibility.

Social Media: Creating content that resonates with audiences across platforms and monitoring engagement.

Analytics: Analyzing data to inform content strategy and measure success.

Product Knowledge: Understanding products and identifying unique selling points.

Graphic Design: Creating visually appealing and brand-consistent imagery.

Video Production: Developing engaging video content for ecommerce platforms.

Project Management: Coordinating content production timelines and budgets.

Market Research: Conducting research on industry trends and consumer behavior.

Communication: Collaborating with cross-functional teams and stakeholders.


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