grapes
Location
New Delhi | India
Job description
Company Background & Overview
Grapes, India’s leading Integrated communications agency nurtures digital strategy and marketing approach across paid, earned, and owned platforms. With both brand and business impact in the forefront, Grapes offers full services in Digital and Communication Solutions – Strategy Wonks at head and Creative at heart, we are strong in setting KPIs, goals and executing innovative-creative campaigns. We combine Strategy, Process, and Trends to build brands and turn customers into evangelists. Powered with a deep Technical Knowledge – combined with extensive experience in Digital marketing, we at Grapes are equipped to service all our clients with perfect communication advice as apt for their brands. The vision is a clear one, of outperforming expectations at every possible stage. With over 200+ minds continuously at work, we own what we do! Agile minds are at our core with a continuous endeavor to invest in talent. Job Summary: The SEO Manager will be responsible for developing and executing a comprehensive SEO strategy to improve the website's visibility, drive organic traffic, and increase conversions. The ideal candidate will have a deep understanding of SEO best practices, excellent analytical skills, and a track record of success in improving search engine rankings and website performance. Roles & Responsibilities Create the SEO roadmap, identifying growth opportunities, and working with product development and other teams to prioritize opportunities and drive execution. Drive organic search traffic by conducting site audits, keyword research, content optimization, and competitor analysis. Collaborate with the content development team to create SEO content to drive organic traffic. Familiarity with core performance marketing platforms and marketing analytics tools related to SEO (Google Search Console, Google Analytics, Moz, SEMrush, Screaming Frog, Firebase, Tableau & Google Data Studio) Keep pace with SEO, ASO, Youtube, and internet marketing industry trends and in-depth knowledge of Google algorithms. Must have knowledge of Core Web Vitals, Page loading speed, & troubleshooting other technical SEO issues. Design and implement a link building strategy for various websites. Create & set up PPC campaigns & knowledge of FB Instant Articles. Collaborate with the Adtech & content team for the smooth execution of roadblocks & delivery. Familiarity and proficiency in HTML, CSS, and Javascript. Good technical understanding of website usability, server logs, structured data, XML sitemaps, website performance, indexation issues, and content - Proficient in crawl management. Desired Qualifications & Experience Should have 4 - 7 Years of experience (Agency experience preferred) Should be an individual contributor as well as the ability to Manage a team Proven experience as SEO Manager, or similar role Excellent communication skills & analytical mindsetJob tags
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