Cyringe DigiMedia
Location
Mumbai | India
Job description
Influencer Marketing Manager
Job Description: Job Location - Goregaon (Work from Office) We are seeking a skilled and creative Influencer Marketing Manager to join our digital marketing agency. As an Influencer Marketing Manager, you will be responsible for developing and executing influencer marketing strategies to increase brand awareness, engagement, and conversions for our clients. Responsibilities: Strategy Development: Collaborate with clients and internal teams to understand marketing objectives and target audience. Develop influencer marketing strategies aligned with clients' goals and brand image. Identify and research relevant influencers, including social media personalities, bloggers, and content creators. Stay updated on industry trends and emerging platforms to optimize influencer selection and campaign strategies. Influencer Identification and Management: Conduct in-depth research to identify influencers who align with clients' brand values and target audience. Evaluate influencers based on reach, engagement, authenticity, and relevance to determine the best partnership opportunities. Negotiate contracts, agreements, and compensation terms with influencers. Manage ongoing relationships with influencers, providing guidance, feedback, and support throughout campaigns. Monitor influencer performance and provide regular reports and insights to clients and internal teams. Campaign Execution and Optimization: Collaborate with creative teams to develop compelling influencer marketing campaigns. Coordinate content creation and ensure adherence to brand guidelines and campaign objectives. Monitor and track campaign performance, including reach, engagement, conversions, and ROI. Identify areas for optimization and make data-driven recommendations to enhance campaign effectiveness. Stay abreast of platform algorithms, industry regulations, and best practices to maximize campaign results. Relationship Building and Partnerships: Develop and nurture relationships with key industry influencers and thought leaders. Identify opportunities for strategic partnerships and collaborations to amplify brand reach and exposure. Stay connected with influencers and industry events to identify emerging trends and partnership opportunities. Explore and manage influencer gifting, ambassador programs, and long-term partnerships. Reporting and Analysis: Track and analyze campaign performance metrics, providing comprehensive reports to clients. Monitor industry trends, competitor activities, and consumer insights to inform influencer strategies. Provide insights and recommendations for ongoing campaign improvements and future initiatives. Requirements: Bachelor's degree in Marketing, Communications, or a related field. Proven experience in influencer marketing, preferably in a digital marketing agency or related industry. In-depth knowledge of social media platforms, influencer marketing trends, and best practices. Strong analytical skills and ability to interpret data to optimize campaigns. Excellent communication and interpersonal skills to effectively negotiate and manage influencer relationships. Creative thinking and ability to develop innovative influencer marketing strategies. Strong project management and organizational skills to handle multiple campaigns simultaneously. Proficiency in social media management tools and analytics platforms. Familiarity with legal and ethical considerations in influencer marketing.Job tags
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