Parle Agro Pvt Ltd
Location
Mumbai | India
Job description
Parle Agro Pvt. Ltd. is the largest Indian beverage company with a turnover of over INR 8500 Crores. Parle Agro brands span across various categories including Fruit Juice based still drinks and Fruit Flavoured sparkling drinks, Packaged Drinking Water, Carbonated Water and Dairy based beverages serving a variety of consumer needs. The bevy of brands include Frooti, Appy, Appy Fizz, B Fizz, Bailley, Bailley Soda, Cafe Cuba, Dhishoom, Frio, Bombay 99 and our latest addition into Dairy, Smoodh. With a network of 10 company – owned manufacturing units and numerous franchise partners, Parle Agro caters to over 2 million outlets in India driven through more than 7500 channel partners.
Parle Agro has set an ambitious vision to become the No.1 beverage company in India. The energy, pace, and determination within the company continues to surge as it progresses towards transforming its vision into reality. Be a part of Parle Agro’s growth story as the company scales new heights of growth and success. We are looking for Brand Managers for being the brand custodian in various categories : Beverages /Packaged Drinking Water/Dairy. If you have a flair for Building brands your KRA’s would be : Marketing Mix : Be the Brand Custodian who will Design and implement marketing plans which are in line with strategic priorities, develop relevant communication ideas, monitor all factors affecting the brands. Develop the complete marketing mix for the portfolio– product, packaging, communication, media including digital and execution of all ATL & BTL inputs in partnership with Trade marketing team. Responsible for annual brand strategy, brand health, topline and margins. Handling P&L for the Marketing budgets You will Establish the strategic roadmap for the beverages portfolio and hence set objectives that would serve as a vehicle to deliver business destination You will Identify profitable volume opportunities, design plans to leverage the same. Formulate strategies considering crucial factors of product, price, pack size and channel for each brand Develop annual plans with defined metrics on all fronts such as volumes, financials Lead the development of innovations in the beverages stable to aid increased purchase and consumption products Brand Investments : Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives Agency Management : Manage outside agency resources including advertising and digital. Developing integrated communication strategy Digital Marketing Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI Innovation/ New Product Development : Develop and implement long-term strategic plans on new product opportunities Obtain feedback from consumers and collaborate with NPD team, develop prototypes and take corrective action based on consumer feedback obtained for the same Collaboration with key functions : Sales, Supply Chain, Procurement, Compliance, R&D & Quality Data Analytics Analyze the sales data (Primary/Secondary) to understand programs/ activations/ schemes and suggest improvements to the mix. Analyze the competitor movements and promotions according to the current trends to adapt brand plans Market Research/Consumer Insight: Monitor, analyze and report facts and insights on customers, consumer needs and trends, in order to maximize opportunity through intelligent use of consumer insight and accurate market information for marketing activities BEHAVIOURAL COMPETENCIES · Leadership · Deep & perspective consumer insights · Problem solving skills · Communication and persuasion skills · Creativity and innovation Position Reports to : VP-Marketing Reportees : ABM/Sr Brand Executive 6-9 years of FMCG industry experience in Brand Management. Master’s degree in Business Administration from reputed Institute 4-5 years of relevant work experience in Sales or Marketing Beverage experience compulsory in either Sales or marketing Candidates from only FMCG Industry apply.Job tags
Salary
Rs 8500 per month
