Specialist, Marketing & Communications
Location
Mumbai | India
Job description
About DBS Bank
DBS is a leading financial services group in Asia with a presence in 18 markets. Headquartered and listed in Singapore, DBS is in the three key Asian axes of growth: Greater China, Southeast Asia and South Asia. Recognized for its global leadership, DBS has been named World's Best Bank by Euromoney, Global Bank of the Year by The Banker and Best Bank in the World by Global Finance. The bank is at the forefront of leveraging digital technology to shape the future of banking, having been named World's Best Digital Bank' by Euromoney. In addition, DBS has been accorded the Safest Bank in Asia award by Global Finance, a leading New York-based financial publication, for 14 consecutive years from 2009 to 2023. For more information, please visit
Underlining its commitment to India, DBS Bank officially announced the launch of its locally incorporated wholly owned subsidiary, DBS Bank India Limited (DBIL) in March 2019. This marked a key milestone for the bank, which has been present in India for 26 years. DBS Bank India Limited is the only large foreign bank in India to start operating as a wholly owned, locally incorporated subsidiary. DBS provides an entire range of banking services for large, medium and small enterprises and to individual consumers in India. In 2016, DBS launched India's first, mobile-only bank – digibank, which now has 1 million savings accounts. DBS was ranked No 1 in India by Forbes in its 2020 list of the World's Best Banks.
Role Description Marketing & Communications lead, a key member of the consumer marketing team, will be responsible for building the retail brand propositions and leverage ATL & BTL marketing & communication, both online and offline, to drive the consumer business objectives.
This critical role will entail
- Deep understanding of the consumer
- Defining and owning the consumer proposition
- Creating engaging customer experiences
- Owning and delivering on Brand health metrices
- Managing owned platforms – including website and social handles
- Project management & ensuring timely and effective implementation of campaigns
- Market Research and competition tracking
- On ground activation initiatives
This is a manager role and will report into the Marketing & Communication Lead for the
Consumer Banking Group. We are looking for a motivated self-starter who thrives on working in a fast paced, high growth, rapidly evolving business and is keen to build a differentiated brand and business.
Key Responsibilities - Marketing Strategy and Plan: Develop the annual marketing strategy and activity calendar for the brand basis the defined business objectives. Continuously track the progress of the activity calendar, measure the effectiveness of every activity and report the progress on a regular basis to key stakeholders appropriately
- Campaign Design and Execution: Work with creative and media agency partners to design and develop marketing campaigns for both online and offline medium. Track the efficiency & effectiveness of the campaigns and report as and when required
- Marketing alliances and partnerships – build and nurture partnerships with the ecosystem players (other brands, agencies, content creators, startups, etc) to further drive marketing efficiency and effectiveness
- Web and Social media management – Work with the agencies to deliver on website performance and deliver owned media acquisition targets. Manage content and effectiveness. Also manage social media handles and social campaigns
- Value proposition Definition: Work with global/local teams and agency partners to define the consumer facing proposition. With that, track the progress of the brand on key equity parameter on a regular basis through the brand health monitor. Be a custodian of the brand in the market by making sure all ATL marketing campaigns and activities are aligned to the brand proposition and defined guidelines
- Media understanding – Ability to oversee and execute media planning & selection for both offline and online channels
- Activations – Execution of creative campaigns & on ground/in branch activations
Experience And Skills - 12-16 years of hand on experience in brand management and driving business results leveraging both online and offline marketing channels
- In-depth understanding of brand marketing, digital and advertising ecosystem
- Strong ATL / project management and execution experience
- Strong experience working in cross functional teams (local and global) with and ability to influence key stakeholders with data driven and insightful point of view
- Strong data driven marketing skill with experience in uncovering consumer/business insights from qualitative and quantitative internal or external data and translating it into marketing strategy and campaigns. Should be able to collaborate with consumer research and products/sales and distribution teams to analyze brand perception and business results from various marketing campaigns
- Ability to partner with internal media team and media agency to develop effective and efficient media plans
- MBA from a premier institute
Primary Location India-Maharashtra-Mumbai
Job Marketing and Communications
Schedule Regular
Job Type Full-time
Job Posting Feb 12, 2024, 8:09:53 PM
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